The brain health supplements market contains supplements that aim to improve memory, focus, cognitive speed, mental clarity, attention, and other mental parameters. These supplements contain ingredients such as omega-3 fatty acids, vitamins B and E, Mediterranean herbs, plant extracts, and others that have been clinically shown to aid brain functions. The growing aging population and rise in degenerative brain diseases like Alzheimer’s have also boosted demand. Supplements are easily available in the form of tablets, capsules, powders, softgels, and liquids and promises advantages like improved brain and memory health without any side effects.
The Global Brain Health Supplements Market is estimated to be valued at US$ 9.0 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the brain health supplements market are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience – The Makers of Prevagen, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd., Schiff.
The growing aging population and rising incidence rate of mental illnesses like Alzheimer’s disease and dementia is boosting the demand for brain health supplements globally. With growing health awareness, people are adopting supplements to prevent cognitive decline and improve brain functions.
The market is witnessing high growth in regions like North America, Asia Pacific, and Europe due to rising consumer health expenditure, easy availability of products through e-commerce and retail stores, and growing health-conscious population. Also, rising adoption of brain health ingredients like Omega-3 fatty acids in functional foods & beverages is supporting the global expansion of the industry.
Market drivers
The main growth driver for the brain health supplements market is the rising awareness regarding cognitive health and the role of nutrition in improving brain functions. Rising cognitive disorders like Alzheimer's disease due to sedentary lifestyle and aging population have made people more conscious regarding cognitive support products. Also, growing health issues like stress due to hectic schedules have increased adoption of brain supplementations to relax the brain and improve mood, memory, and concentration. The easy availability of supplements through e-commerce and retail stores along with innovative formulations have further boosted the market growth during the forecast period.
The global geopolitical turmoil has significantly impacted the growth of the Brain Health Supplements market. With rising geopolitical tensions between major economies, international trade barriers have increased over the past few years. This has disrupted the global supply chain of raw materials and intermediates used in brain health supplements. Furthermore, economic sanctions imposed by some countries on others have restricted the import and export of certain supplements. Export-reliant supplement manufacturers are facing difficulties in accessing important export markets. The ongoing Russia-Ukraine conflict and tensions between China and Western nations have further complicated the situation. Rising nationalism and protectionist policies pursued by some nations pose challenges to the smooth functioning of international trade. However, with growing health awareness, the demand for brain health products remains resilient despite geopolitical issues. Manufacturers are focusing on developing new local sourcing strategies and alternative trade routes to minimize supply disruptions. During uncertain times, people also increase spending on health and immunity-boosting products. Hence, the market is expected to regain momentum once global trade stability is restored. Supplement companies need to closely monitor geopolitical developments and devise flexible business continuity plans.
North America currently accounts for the largest share of the global brain health supplements market in terms of value. This is attributed to factors like rising healthcare costs, increasing brain-related disorders, growing elderly population, and high disposable incomes in countries like the United States and Canada. Furthermore, improved access to supplement products through large retail chains and e-commerce platforms has boosted consumption. Europe holds the second largest market position driven by inflating brain health concerns and supportive government initiatives to promote preventive healthcare. Countries such as Germany, France, and the UK are major revenue generators. The Asia Pacific region is demonstrating high growth prospects for the brain health supplements industry supported by rapid economic development, growing health awareness, and expanding middle-class population in India and China. Rising life expectancy and increasing incidence of neurodegenerative illnesses are positively impacting sales. Japan represents one of the most lucrative markets in the Asia Pacific region
The Asia Pacific region is poised to witness the fastest growth in the global brain health supplements market over the forecast period from 2023 to 2030. Factors such as the rising aging population, increasing medical tourism, growing disposable incomes, and expanding middle-class consumer base are fueling market demand. Rapid urbanization, industrialization and economical development in emerging Asian countries are also promoting a shift towards preventive healthcare approach and alternative medicine. Furthermore, improving retail infrastructure, rising health consciousness, and growing online retail penetration are facilitating broader consumption of brain supplements. Emerging nations like India and China with their enormous populations represent highly promising growth opportunities. Favorable government initiatives to enhance public healthcare support the market expansion. In addition, multinational supplement companies are increasingly focusing on Asia to tap the growth opportunities through acquisitions and joint ventures with regional players. With such supportive factors, the Asia Pacific region is anticipated to showcase the highest CAGR during the forecast timeline.
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