Lingerie Market Insights
According to MRFR analysis, the global Lingerie Market Size is expected to register a CAGR of 4.52% from 2024 to 2030 and hold a value of over USD 135.16 billion by 2030.
The lingerie market refers to the industry that produces and sells intimate apparel, including bras, panties, corsets, hosiery, sleepwear, and other undergarments. This market includes a wide range of products designed to suit various styles, sizes, and preferences, from functional and basic to luxury and high-end. The lingerie market serves both women and men and has a global reach, with a wide range of brands and retailers competing for consumer attention and loyalty. Factors such as comfort, fit, design, and quality are key considerations for consumers in this market.
One of the notable trends reshaping the Europe lingerie market is the increasing emphasis on inclusivity and diversity. Brands are expanding their size ranges to cater to a more diverse customer base, acknowledging that beauty comes in all shapes and sizes. This shift towards inclusivity is not only a response to consumer demand but also a reflection of the industry's commitment to promoting body positivity and empowerment. From extended size ranges to diverse marketing campaigns featuring models of various ethnicities, European lingerie brands are embracing diversity as a core value.
Regional Analysis
The Asia Pacific region is the largest market for lingerie globally, driven by factors such as the growing number of working women, increasing disposable income, and the growing influence of western fashion trends in the region. The report also notes that China is the largest market for lingerie in the region, accounting for a significant share of the market.
Moreover, many international lingerie brands have also expanded their presence in the Asia Pacific region, recognizing the growth potential of the market. For instance, Victoria's Secret, a leading lingerie brand, has opened several stores in countries such as China and Japan, catering to the growing demand for intimate apparel in the region.
Market Segmentation
The Global Lingerie Market has been segmented into Product Type and Distribution Channel
Based on the Product Type, the market has been segmented into Briefs, Bras, Shapewear, and Others.
Based on the Distribution Channel, the market has been segmented into Store-Based and Non-Store-Based.
Key Players
Some of the key market players are L Brands, HanesBrands Inc, Triumph International, Chantelle, Jockey International, Wacoal, Calvin Klein, La Perla, Agent Provocateur, and Cosabella.
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