Nutraceutical Ingredients Market: Competitive Landscape, Regional Outlook, and Driving Factors

The nutraceutical ingredients market encompasses bioactive compounds that provide health benefits beyond basic nutrition. These ingredients are used in functional foods, beverages, dietary supplements, and personal care products. The global nutraceutical ingredients market size valued at USD 105.2 billion in 2024, showcases a remarkable growth projection, anticipated to escalate to USD 136.1 billion by 2029, indicating a robust compound annual growth rate (CAGR) of 5.3% during the forecast period.

Key Nutraceutical Ingredients Market Growth Drivers

Rising Health Consciousness: Consumers are becoming more health-conscious and seeking products that offer added health benefits. This trend has boosted the demand for nutraceutical ingredients in food and beverage products.
Aging Population: The global aging population is more prone to chronic diseases and is seeking preventive healthcare solutions, leading to increased consumption of nutraceutical products.
Demand for Functional Foods and Beverages: There is a growing trend of incorporating nutraceutical ingredients into functional foods and beverages, providing added value and health benefits.
Increase in Chronic Diseases: The rise in lifestyle-related diseases such as obesity, diabetes, and cardiovascular diseases has led to a greater focus on preventive healthcare, boosting the nutraceutical market.
Technological Advancements: Innovations in extraction and formulation technologies have enhanced the bioavailability and efficacy of nutraceutical ingredients, driving market growth.

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The Rising Demand for Nutraceuticals: How Preventive Healthcare is Shaping Consumer Choices

Growing awareness and emphasis on preventive healthcare among consumers have contributed hugely to the demand for dietary supplements and functional foods fortified with nutraceutical ingredients. Additionally, scientific research is also playing an extremely important role as numerous studies have pointed out possible health benefits of nutraceutical ingredients and attributed them to disease prevention and management. An extensive review conducted in 2021, for example, combined the results of seven different studies involving 491 adults in India. In these studies, the effects of six to eight weeks of ashwagandha extracts on stress and anxiety were compared to placebos. Additional studies involving 250 adults in the US and India confirmed the significant reduction in stress and anxiety reported by participants who received ashwagandha. Moreover, ashwagandha extracts made from its leaves that contain substances like triethylene glycol have been linked to improved sleep in mice. This effect is assumed to be brought about by altering the brain’s GABA receptors, which control the activity of nerve cells linked to both relaxation and stress. Such studies not only validates traditional claims but also builds up consumer confidence and acceptance of these nutraceutical ingredients.

Social media’s influence has also helped raise people’s interest in and knowledge of these ingredients. Social media platforms such as Youtube and Instagram facilitate the rapid sharing of personal testimonials and health trends, which shapes consumer preference. Celebrities and influencers often flaunt products containing nutraceutical ingredients, further boosting the popularity of these ingredients. Furthermore, regulatory support and improvements in extraction technologies have made the production process more accessible and affordable for manufacturing companies.

The Dominance of Food Applications in the Nutraceutical Ingredients Industry

Since more people are becoming aware of the positive impacts of these nutraceutical ingredients to their physical and mental well-being, consumer preferences are shifting more and more in favour of functional foods enhanced with nutraceutical ingredients. An article published in November 2023 in Food Navigator Asia claims that the idea of “punk nutrition” in China is a prime example of this trend, where consumers are willing to spend money on health-supporting products even in the face of stressful work environments. This includes splurging on nutrient-dense foods like probiotic or prebiotic biscuits and seasonal drinks with extra health benefits. This market segment is very competitive, which encourages innovation in the direction of products with distinctive value propositions and shelf presence.

Moreover, the food segment benefits from its widespread appeal and integration into daily diets, making it accessible to a broader consumer base compared to other applications. Manufacturers are tapping into this trend by creating innovative food products tailored to specific health needs, such as boosting immunity, improving digestion, and promoting cardiovascular health. By focusing strategically on food fortification, manufacturers are not only satisfying consumer demand for convenient health solutions but also setting their products apart and increasing their market competitiveness.

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Europe’s Nutraceutical Ingredients Market Set for Significant Growth

Increased public and private spending on preventive care indicates that Europeans are becoming more aware of the importance of preventive healthcare. For instance, the European Commission reports that spending on preventive care increased to 6.0% of all health spending in the EU in 2021 from 2.9% in 2019, indicating a shift in emphasis towards proactive health maintenance.

Probiotics are a well-known category of nutraceutical ingredients that are widely recognised and used throughout Europe, according to the International Probiotics Association Europe. There is a high level of awareness as even among those who do not take probiotics, 56% are familiar with the term. One of the factors driving this adoption is the belief, held by consumers and often reinforced by the advice of medical experts, that probiotics improve general health and well-being. Significant portions of the populations in Germany, Spain, and Italy have indicated that they regularly consume probiotic foods and supplements, indicating a sizable market base.

According to a 2022 consumer survey by the International Probiotics Association Europe, 41% of Italians, 38% of Germans, and 44% of Spanish people are active consumers of either probiotic foods or supplements. This trend is indicative of a broader trend in Europe towards using nutraceutical ingredients to support overall health and well-being.

Proteins, By Type, Accounted for the Highest Nutraceutical Ingredients Market Share

Proteins are important for human health in that they provide for muscle-building purposes, repair of tissues, the production of enzymes, and in the immune system. With such a high nutritional value, they are incorporated into all kinds of products: food and beverages, dietary supplements, or animal feed. According to an article by Glanbia PLC, Ireland, in December 2021, soy and dairy headed global fortification volumes. This is because they are cost-effective and available, making them nutritionally complete. From sports nutrition to infant formulas, versatility underpins soy and dairy’s market leadership. Furthermore, plant-based proteins such as pea and wheat further pursue the demand for non-GMO and allergen-free options.

Top Nutraceutical Ingredients Companies