Athleisure Market Size was valued at USD 3,79,489.6 million in 2021. The athleisure market industry is projected to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.33% during the forecast period (2022 - 2030).
As of the latest available data, the athleisure market is experiencing a dynamic competitive landscape driven by changing consumer preferences, technological advancements, and evolving fashion trends. According to a report by Market Research Future, the athleisure market is projected to witness substantial growth in the coming years, fueled by increasing health consciousness, growing participation in fitness activities, and the rising popularity of athleisure wear as versatile and comfortable clothing options for various occasions.
Key players in the athleisure market are adopting strategic initiatives to maintain their competitive edge and capitalize on emerging opportunities. Companies are investing heavily in product innovation, leveraging advanced materials, design technologies, and sustainability practices to develop athleisure apparel that combines performance, style, and functionality. Additionally, strategic collaborations and partnerships with fitness influencers, celebrities, and sports personalities are being pursued to enhance brand visibility, expand market reach, and connect with target consumers.
Key Companies in the athleisure market include
Under Armour Inc. (US)
Lululemon Athletica (Canada)
Adidas AG (Germany)
Hennes & Mauritz AB (Sweden)
Nike Inc. (US)
Puma SE (Germany)
Eysom (US)
Outdoor Voices (US)
Ten Thousand Inc. (US)
Isaora (US), among others
Major questions answered:
- What are influencing factors driving the demand for Athleisure near future?
- What is the impact analysis of various factors in the Global Athleisure market growth?
- What are the recent trends in the regional market and how successful they are?
- How feasible is Athleisure market for long-term investment?
One of the significant trends shaping the athleisure market is the increasing focus on sustainability and eco-consciousness. Consumers are becoming more mindful of the environmental impact of their purchases, leading athleisure brands to incorporate sustainable practices throughout their supply chains, from sourcing eco-friendly materials to implementing ethical manufacturing processes and reducing carbon emissions. This trend reflects a growing demand for sustainable athleisure options and a shift towards more responsible consumption habits.
Another noteworthy trend in the athleisure market is the convergence of fashion and technology, driven by the growing adoption of smart textiles, wearable gadgets, and digital platforms. Companies are exploring innovative ways to integrate technology into athleisure apparel, such as moisture-wicking fabrics, temperature-regulating materials, and built-in fitness tracking sensors, to enhance performance, comfort, and convenience for consumers. Furthermore, the rise of e-commerce platforms and digital marketing channels is reshaping the retail landscape, enabling athleisure brands to reach consumers directly, personalize shopping experiences, and drive online sales growth.
Athleisure Market Segmentation
Athleisure Product Type Outlook (USD Million, 2018-2030)
- Leggings
- Tights & Joggers
- Hoodies & Sweatshirts
- Sneakers
- Shorts
- Sports Jackets
- Sports Bra
- Yoga Pants
- Others
Athleisure Distribution Channel Outlook (USD Million, 2018-2030)
- Store-Based
- Non-Store Based
Athleisure End User Outlook (USD Million, 2018-2030)
- Men
- Women
- Unisex
Athleisure Industry Developments
August 2022: With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.
February 2022: Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.
February 2022: Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.
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