Athleisure Market Size was valued at USD 3,79,489.6 million in 2021. The athleisure market industry is projected to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.33% during the forecast period (2022 - 2030).
Athleisure, a fashion trend that seamlessly combines athletic wear with casual attire, has transformed the way people dress and perceive activewear. What was once confined to gym sessions and yoga classes has now become a ubiquitous style choice for everyday wear. The athleisure market has witnessed exponential growth in recent years, driven by changing lifestyles, increasing fitness consciousness, and a desire for comfort and versatility in clothing. In this article, we delve into the evolution of the athleisure market, examining key trends, market drivers, and growth opportunities.
Key Companies in the athleisure market include
- Under Armour Inc. (US)
- Lululemon Athletica (Canada)
- Adidas AG (Germany)
- Hennes & Mauritz AB (Sweden)
- Nike Inc. (US)
- Puma SE (Germany)
- Eysom (US)
- Outdoor Voices (US)
- Ten Thousand Inc. (US)
- Isaora (US), among others
Trends Shaping the Athleisure Market:
Several trends have contributed to the rise of athleisure as a dominant force in the fashion industry. One notable trend is the blurring of boundaries between traditional sportswear and casual clothing. Athleisure brands have capitalized on this trend by designing apparel that seamlessly transitions from the gym to the street, offering versatility and style for modern consumers.
Moreover, the rise of wellness culture and the growing emphasis on health and fitness have propelled the athleisure trend forward. As more people incorporate exercise into their daily routines and prioritize holistic well-being, the demand for comfortable, performance-driven activewear has surged. Athleisure brands have responded by offering innovative fabrics, moisture-wicking technologies, and ergonomic designs that cater to the needs of active individuals.
Another significant trend driving the athleisure market is the influence of social media and celebrity endorsements. Influencers and celebrities frequently showcase their athleisure outfits on platforms like Instagram and TikTok, inspiring millions of followers to embrace the trend. As a result, athleisure has become synonymous with aspirational lifestyles and fashion-forward sensibilities, driving demand for athleisure apparel among a diverse demographic of consumers.
Market Drivers and Growth Opportunities:
Several factors contribute to the growth of the athleisure market, presenting numerous opportunities for brands, retailers, and investors. One key driver is the increasing adoption of athleisure wear as everyday attire. As remote work and flexible dress codes become more prevalent, consumers are seeking comfortable and versatile clothing options that offer both style and functionality. Athleisure brands are well-positioned to meet this demand, offering a wide range of apparel suitable for various activities and occasions.
Athleisure Industry Developments
August 2022:
With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.
February 2022:
Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.
February 2022:
Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.
Athleisure Market Highlights:
Athleisure Market Research Report
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