Mascara Market Highlights
The global mascara market is forecast to reach USD 6.6 Billion in 2022, growing at a CAGR of 7.10% to be worth USD 12.23 Billion from 2023 to 2032.
Mascara is used to lengthening, thicken, and darken the eyelashes during eye makeup. Generally, it's available in three forms liquid, cream, or cake, and is included in two main categories similar waterproof and regular.
Several benefits associated with mascara like as handy, smudge-proof, waterproof, and long-lasting, and others helping to handpick specific mascara among others. Several types of mascara such as lengthening, thickening and curling mascara, and similarly these mascara are easily available along with many colors in the market.
the convenience with which the product can be purchased through online shopping portals is expected to contribute significantly to the mascara market size throughout the forecast period.
Key Players
Some of the companies that are substantial key players in this industry are
LaOreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Alticor,PIAS, Natura, Revlon, Oriflame,Groupe Rocher, Kose Corp, Beiersdorf,DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden
Market Segmentation
The mascara market overview is segmented based on type, nature, distribution channel, and product. The growth among segments helps you analyze niche pockets of growth and blueprints to approach the market and determine your core application areas and the difference in your target markets.
Based on type, the mascara market is segmented into volumizing, lengthening, curling, and others.
Based on nature, the mascara market is segmented into regular, and waterproof.
Based on the distribution channel, the mascara market is segmented into store-based, and non-store-based. Store-based has been further segmented into supermarkets and hypermarkets, convenience stores, and specialty stores.
Based on product, the herbal and organic mascara market is segmented into liquid, and gel/ cream.
Regional Analysis
North America gripped the largest market. Expanding demand for eye makeup and color cosmetics is anticipated to drive the regional demand for mascara. Rising consciousness regarding the advantages of natural and organic cosmetics in the U.S. and Canada is estimated to further fuel the product demand. Towering demand for gel-based and all-clear natural mascaras is estimated to further fuel the regional mascara market growth in the coming years.
Asia Pacific is projected to avouch the fastest CAGR during the forecast period on account of rearing consciousness regarding the latest fashion trends and preference for herbal and organic cosmetics. Rising cognizance regarding physical appearance in countries similar to India, China, Malaysia, and Indonesia among others is anticipated to contribute to the regional market growth. So, marketers are trying to promote innovative cosmetics like as mascaras for daily use.
The Europe market is considered for the largest revenue share in 2022. The availability of products on e-commerce platforms with several discount offers is herding market revenue growth. The mascara market size has observed a rise in this region as a result of the presence of several beauty brands and manufacturers.
Industry News
For example, on 14 April 2022, Simply Nam announced to release of its first mascara on Facebook. Jojoba and avocado oil present in mascara is aimed to prevent breakage and supply lashes with intense nourishment.
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