Brain health supplements, also known as nootropics, are dietary supplements aimed at improving mental functions such as memory, creativity, motivation, and mood. Some common brain health supplements include vitamins, minerals, omega-3 fatty acids, botanicals, and other ingredients. These supplements are available in the forms of tablets, capsules, soft gels, and powders and are majorly consumed to support healthy brain aging, boost mental energy, enhance focus and concentration, and lift mood. The increasing focus of consumers on cognitive performance enhancement, rising geriatric population, and growing incorporation of brain health ingredients in functional foods and beverages are some of the key factors contributing to the growth of the global brain health supplements market.

The Global brain health supplements market is estimated to be valued at US$ 9.0 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the brain health supplements market are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience – The Makers of Prevagen, Cerebral success, Amway Corp., Puori, and Ocean Health Pte Ltd., Schiff. The rising health consciousness among consumers and increasing geriatric population are stimulating the demand for brain health supplements globally. Technological advancements have enabled the manufacturing of supplements with neuroprotective ingredients that can efficiently support brain functions and overall well-being.

Market Trends

Customization is a major trend being witnessed in the brain health supplements market. Manufacturers are offering customized blends of nootropic ingredients based on an individual's needs, lifestyle, and genetic profile. This helps in delivering more effective and personalized solutions for cognitive support. Another key trend is the launch of brain health supplements for children to support their cognitive development during early developmental years. This is opening new growth opportunities for players in the pediatric supplements segment.

Market Opportunities

Increasing demand for herbal brain health supplements: The growing preference for herbal and plant-based products present lucrative opportunities for supplement formulators to develop herbal and botanical-enriched brain health products.
Rise of nutraceuticals: The growing prominence of nutraceuticals has created opportunities to develop functional foods and beverages infused with brain health ingredients to augment cognitive functions. This expands the consumer base beyond traditional supplement users.

Impact of COVID-19 on Brain Health Supplements Market Growth

The COVID-19 pandemic has significantly impacted the brain health supplements market. During the initial lockdown phases in 2020, supplement sales saw a marked decline as consumers prioritized essential goods and cut back on discretionary spending. However, as the pandemic stretched on, more people started recognizing the importance of maintaining brain and cognitive health. Rising stress and anxiety levels during the pandemic boosted the demand for supplements containing ingredients like omega-3, vitamins B and D, and botanical extracts that support mood, memory and focus. Additionally, the shift to remote work culture increased screen time significantly which has negatively impacted mental wellbeing and cognition for many, further driving the need for brain supplements.

Brands responded to the changing consumer needs and priorities by launching immune supporting supplements containing ingredients like zinc, garlic and ginger extracts. They also focused on innovating formulations for stress relief, sleep quality, memory enhancement and mental clarity. The supplement manufacturers utilized more online marketing and e-commerce platforms to reach consumers and drive sales as people restricted outdoor movements. The post-pandemic future looks promising for the brain health supplements industry as preventive healthcare and cognitive optimization are expected to remain priorities amid the new normal. Companies will need to strengthen their digital presence and portfolio of research-backed products catering to emerging consumer segments.

Geographical Concentration of Brain Health Supplements Market

North America currently holds the largest share of the global brain health supplements market in terms of value. This can be attributed to factors like growing awareness about brain-centric wellness, proactive health approaches and advancements in cognitive research within the region. Countries like the United States particularly witness high sales of supplements focused on memory, concentration, mood and sleep. Easy availability of a diverse range of innovative formulations from smaller as well as established brands further drives the market growth. Promising population demographics coupled with disposable income levels make North America an attractive market for supplements targeting conditions such as stress, anxiety and mild cognitive impairment.

Fastest Growing Region in the Brain Health Supplements Market

The Asia Pacific region is poised to witness the fastest market growth during the forecast period for brain health supplements. Rapidly aging populations, improving healthcare infrastructure and rising middle class disposable incomes across developing Asian countries are major driving factors. China, India and Japan currently dominate the Asia Pacific market backed by growing health consciousness and shift towards preventive healthcare approaches. With rising stress levels associated with fast paced lifestyles and aging concerns, nootropic supplements containing botanicals and herbal extracts find high acceptance here. Innovation, brand awareness campaigns and tailored formulations targeted at regional needs will enable further market penetration across Asia.