In recent years, the US Athleisure market has experienced a significant boom, transforming the way we view and wear activewear. No longer restricted to fitness activities, US Athleisure has become a staple in everyday wardrobes, merging comfort, style, and practicality. This blog explores the burgeoning US Athleisure market, its growth drivers, emerging trends, and future prospects.
The US Athleisure market was worth an estimated USD 379.5 billion in 2021. Fueled by a compound annual growth rate (CAGR) of 10.33%, the market is projected to surge from USD 418.7 billion in 2022 to a staggering USD 833.2 billion by 2030.
The Emergence of US Athleisure
US Athleisure, a fusion of "athletic" and "leisure," gained popularity in the early 2010s. Initially embraced by millennials, the trend has now captivated a wide range of age groups. Several factors have contributed to its rise:
Health and Wellness Trend: As more people prioritize health and wellness, integrating fitness into their daily routines, US Athleisure provides the perfect attire for both exercise and casual wear.
Evolving Work Culture: With the increase in remote work and relaxed office dress codes, there's a growing demand for comfortable, versatile clothing. US Athleisure fits this need, offering garments that are suitable for both professional and casual settings.
Influence of Celebrities and Social Media: Celebrities and influencers have significantly boosted the popularity of US Athleisure. Collaborations with well-known personalities help brands create aspirational looks that attract consumers.
Advancements in Fabric Technology: Innovations in fabric technology have led to materials that are breathable, moisture-wicking, and stylish. These advancements enhance the performance and appeal of US Athleisure wear.
Key Companies in the US Athleisure market include
Under Armour Inc. (US)
Lululemon Athletica (Canada)
Adidas AG (Germany)
Hennes & Mauritz AB (Sweden)
Nike Inc. (US)
Puma SE (Germany)
Eysom (US)
Outdoor Voices (US)
Ten Thousand Inc. (US)
Isaora (US), among others
US Athleisure Industry Developments
August 2022: With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the US Athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.
February 2022: Women's US Athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.
February 2022: Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the US Athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.
Key Trends in the US Athleisure Market
As the US Athleisure market expands, several key trends have emerged, reflecting changing consumer preferences and industry advancements.
Sustainability and Ethical Production: Sustainability has become a major concern in fashion. US Athleisure brands are increasingly using eco-friendly materials and ethical manufacturing processes to meet the demand for sustainable products.
Inclusivity and Body Positivity: Brands are embracing inclusivity by offering a wider range of sizes and styles to cater to diverse body types. This shift towards body positivity is making US Athleisure more accessible to everyone.
Smart Fabrics and Wearable Tech: The incorporation of technology into clothing, such as fabrics that monitor biometric data or regulate body temperature, is an exciting development in US Athleisure. These innovations add functionality to traditional activewear.
Fashion-Forward Designs: US Athleisure is not just about practicality; it’s also about making a fashion statement. High-fashion US Athleisure pieces are now common on runways and in designer collections, blending sportswear with everyday fashion.
Browse Complete Report Details
Discover more research Reports on Consumer and Retail, by Market Research Future:
The global artificial nails market is estimated to reach a valuation of USD 2.23 billion, by the year 2030, at a CAGR of 4.85% during the forecast period from 2023 to 2030.
US Athleisure Clothes Market Size was valued at USD 335.2 Billion in 2022. The US Athleisure Clothes industry is projected to grow from USD 367.0 Billion in 2023 to USD 758.63 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2023 - 2032).
Home Textile Market Size was valued at USD 118.5 Billion in 2022. The Home Textile Industry is projected to grow from USD 125.4 Billion in 2023 to USD 198.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2023 - 2032).
Hammock Market Size was valued at USD 0.4 Billion in 2022. The Hammock market industry is projected to grow from USD 0.42 Billion in 2023 to USD 0.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2023 - 2032).
Luggage Market Size was valued at USD 49,518.2 million in 2022. The Luggage market industry is projected to grow from 2023 to USD 1,07,725.5 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period (2023 - 2032).
About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide.
Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients.
Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.
