Market drivers

The increasing personal care and cosmetic spending coupled with rising disposable income levels is a major factor augmenting the scalp care market demand. Customers are increasingly willing to spend more on premium hair care products that address specific scalp concerns and needs. Additionally, the growing awareness regarding scalp health maintenance and escalating promotional activities by scalp care brands are also boosting the scalp care market growth.

The current geopolitical tensions and conflicts around the world is leading to uncertain economic environment which is negatively impacting the growth of scalp care market. Supply chain disruptions caused by the Russia-Ukraine war has affected the availability of important raw materials used in Scalp Care Market Share products. Rise in inflation due to high energy prices is reducing consumer spending power globally. All these factors are restraining the demand growth of scalp care products in short term. However, companies must focus on diversifying their supplier base and investing in alternate sourcing options to mitigate future supply risks. Development of more efficacious natural and herbal based formulations can help gain traction in emerging markets of Asia and Africa where sensitivity around chemical ingredients is more.

North America currently accounts for the largest share of global scalp care market in terms of value sales, led by the United States. High awareness about hair and scalp health along with strong disposable incomes of consumers in the region support premiumization of products. However, Asia Pacific region is expected to witness fastest growth during the forecast period with India, China and Southeast Asian countries leading the gains. Rising middle class population, growing male grooming trend and higher accessibility of products through e-commerce are some factors fueling the scalp care sales in Asia Pacific region.

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