Online Car Buying: The New Way to Purchase Your Next Vehicle

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In line with broader automotive industry trends, online car buying retailers have invested heavily in mobile-optimized websites and apps

Hassle-Free Transactions

One drawback often cited about online-only dealers is the inability to physically inspect vehicles before purchase. However, many brands now offer extensive return and exchange policies to put customers at ease. For example, Carvana vehicles come with a seven-day money back guarantee with no questions asked. They'll pick up the returned vehicle at your home. Other online retailers have similar liberal return windows to allow buyers to thoroughly road test and inspect vehicles risk-free. This eliminates much of the pressure felt at a bricks-and-mortar location. Customers are empowered to make careful, thoughtful decisions without high-pressure sales tactics. Repairs are also handled directly by certified mechanics rather than third parties.

Lower, No-Haggle Prices

Traditional dealerships employ negotiation tactics to intentionally inflate prices above value, knowing many customers feel obliged to haggle lower. However, online dealerships remove Online Car Buying dynamic by publishing one transparent, no-haggle price on each vehicle. Buyers simply pay the quoted price which is usually substantially below traditional dealer invoice or MSRP. For example, Shift claims to save customers an average of over $3,000 versus negotiating with a local store. Without sales commissions factored in, prices are optimized for the internet with narrow profit margins. Customers benefit directly since the dealership's focus is online sales volume over margin on each unit. Multi-point inspections and comprehensive warranties also instill confidence.

Seamless Mobile Experience

In line with broader automotive industry trends, online car buying retailers have invested heavily in mobile-optimized websites and apps. Every step of shopping, financing, purchasing and delivery management can now be effortlessly completed from a smartphone anytime, anywhere. Interactive 360-degree virtual tours provide an up-close virtual look without needing to visit in-person. Customizable payment calculators run on-the-go as well. Post-sale website account management allows you to view service records, change address/contact details, request assistance and more - all with just a few taps. Today's always-connected consumers expect to be able to smoothly continue their car shopping experience without missing a beat when switching between desktop and mobile devices.

 

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