The digital advertising market in Dubai is experiencing difficulties. Marketers who previously invested extensively in print and outdoor media are reconsidering their selections due to a lack of accountability and guaranteed ROI on marketing spending in Dubai. According to a recent Gulf News piece, 'Print advertisements suffer in the soft Dubai market," marketers are becoming less convinced about advertising in print. Advertisers have reduced their budgets, further hurting the publishing and OOH industries.
In such a slow-paced environment, digital advertising in Dubai is emerging as a beacon of hope for marketers.
According to another Gulf News story, the top social media firms, such as Facebook and Twitter, are looking for new ways to increase advertising revenue from existing sponsors. This means that video advertisements, canvas ads, sponsored posts, GIFs, sponsored tweets, and so on are becoming increasingly popular.
There is no fall in Google Ads either. The leader of the internet advertising market is predicted to grow at a rate of roughly 7% per year in 2016 and 2017. All thanks to the gradual shift from desktop to mobile-friendly advertisements.
In our previous article, we discussed marketers' emphasis on measurability marketing and why it matters in digital advertising. We now know that digital is the best approach to interacting with consumers and encouraging them to do specific activities.
While investigating the most common advertising choices, we can't ignore the possibilities in virtual and augmented reality. The popularity of the viral game Pokemon Go has made a clear statement: VR is the way to go in digital success. It has caused significant disruption in digital marketing. Many brands are cooperating with the game's developers to make it a successful model.
Now, the creators have implemented a meticulously designed strategic digital marketing campaign. The game, based on the popular anime series, utilized virtual augmented reality to capture Pokemon on the go. Additionally, the method used was exciting. It sparked nostalgia among Gen-Y fans who knew the series by heart. To generate buzz among Millennials, the game company used content marketing, virtual reality, advertisements, and sponsored commercials. The game quickly went viral, inspiring people to download it and 'Gotta catch em' all.
Now, why are we discussing Pokemon Go? It is an excellent example of why digital is the future of marketing. All of these factors point to digital winning the advertising game in a significant manner. With the ability to innovate and penetrate into the demands of target groups, digital advertising is poised to become the most adaptable ad of all time.
At BM Marketing, we are fascinated by the possibilities and effects of the best digital advertising and strive tirelessly to channel its incredible potential for our clients. Our professionals monitor current trends and breakthroughs, analyze them, and use them to help clients succeed. Want to know more? Drop by our office for a cup of coffee and see your brand flourish digitally.
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