The United States infant nutrition market comprises milk formula, dried baby food, prepared baby food and other products that cater to the nutritional needs of infants aged 0-3 years. Infant formula is largely preferred by working mothers or those unable to breastfeed. These formulas aim to provide infants balanced nutrition similar to breast milk. Growing awareness about the advantages of breast milk and support for breastfeeding working mothers has increased demand for prepared baby foods and milk formulas with added nutrients.
The United States infant nutrition market is estimated to be valued at US$13.81 billion in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the United States infant nutrition market are Abbott Nutrition, Mead Johnson Nutrition, Nestle USA, Perrigo Company, Danone S.A., Reckitt Benckiser (Mead Johnson & Company, LLC), Bellamy's Organic, Biostime, DMK Baby GmbH, and Ausnutria. The rising number of working women and busy lifestyles have increased the demand for convenient and nutritious infant food products in the country. Major players are focusing on product innovation and launching new formulations for different age groups to cater to the growing demand. Technological advancements have allowed manufacturers to develop advanced formula milks that are closer substitutes to breast milk.
Market Trends
Growing popularity of organic baby foods: With increasing awareness about toxins and chemicals in food, demand for organic infant food is on the rise. Major players are introducing organic product lines made from non-GMO and pesticide-free ingredients.
Rising demand for formula with prebiotics and probiotics:The market is witnessing growing demand for formula milk enriched with prebiotics and probiotics that aid in an infant's gastrointestinal and immune health.
Market Opportunities
Growing working women population: The increasing number of working mothers has fuelled demand for convenient packaged baby foods and milk formulas.
Personalized nutrition: Manufacturers are investing in research to develop precision-formulated products tailored to an infant's nutritional requirements, genetics, and gut microbiome. This represents a significant opportunity to capture the premium segment.
Impact of COVID-19 on United States Infant Nutrition Market
The COVID-19 pandemic has affected the growth of United States infant nutrition market. Due to lockdowns and various restrictions imposed to curb the virus spread, the supply chain of infant nutrition products was disrupted. This led to shortage of products in retail stores and online channels. Many manufacturers had to shut down their manufacturing facilities temporarily to adhere social distancing norms. This significantly impacted the availability and sales of infant formulas and other nutrition products. The demand also decreased as people started panic buying only essential commodities and delayed purchase of other products including infant foods.
However, post pandemic lockdowns, the demand as well as sales of infant nutrition products has increased steadily. People are more conscious about immunity boosting foods and the importance of proper nutrition for infants. Many manufacturers strategized ways to improve their supply chain management and fulfill the growing demand. They increased their production capacities while following all safety protocols. Various e-commerce platforms also played a major role in ensuring availability of branded and generic infant foods. It is expected that in coming years, the United States infant nutrition market will witness steady growth. Manufacturers will focus on innovation, product fortification, and sustainability to cater changing consumer needs.
The United States infant nutrition market in terms of value is concentrated majorly in states like California, Texas, New York, Florida and Pennsylvania. These states collectively account for about 45-50% of the total market revenue. This is because of high population density and presence of many key manufacturers and retailers in these states. California alone contributes over 15% to the total market value, owing to greater health and nutrition awareness among consumers.
The South-Midwest region covering states like Georgia, North Carolina, Tennessee, Kentucky, Ohio is emerging as the fastest growing region for United States infant nutrition market. This is due to growing birth rates, increasing disposable incomes, and surging popularity of organic and locally produced infant foods. Many startups and smaller brands are entering this region to tap the potential. E-retailers are also targeting this region aggressively to boost their sales.
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Author Bio
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups. (LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)
What Are The Key Data Covered In This United States Infant Nutrition Market Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Infant Nutrition Market's growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Infant Nutrition Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Infant Nutrition Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market's competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Infant Nutrition Market vendors
FAQ’s
Q.1 What are the main factors influencing the United States Infant Nutrition Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Infant Nutrition Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the United States Infant Nutrition Market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
