Dry Shampoo Market Overview
The global industry trends suggest that the global dry shampoo market is forecasted to witness a CAGR of 6.2% during the forecast period (2022 - 2030).
The market is mainly driven by the essential feature of the product, which is the absorption of excess oil and grease and provides a shiny look. Also, the rising consumer preference for waterless products worldwide is fueling the global dry shampoo market insights. Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and internet penetration, the online market for personal care products, including shampoos, has seen rapid growth globally in the last 3-to 4 years. Also, increasing the influence of digital beauty bloggers, and providing exposure to new and niche brands, is supporting market growth worldwide.
Most companies have started branding and advertising dry shampoo as convenience products that can be easily used on the go. For instance, Church Dwight marketed its female-centric dry shampoo, highlighting its shorter usage time than other shampoos. Since the number of employed women in the United States had increased sharply at a CAGR of 0.77% from 2000 to 2019, from 63.59 million in 2000 to 73.06 million in 2019, the demand for suitable hair care products. Thus, increasing female employment rates and busier lifestyles are forecasted to drive the market for dry shampoo due to its portability and convenience.
Market Segmentation
The global dry shampoo market is segmented based on distribution channels into supermarket/hypermarkets, specialty stores, online retail stores, and other distribution channels. The other distribution channels are convenience stores and drug stores. Since dry shampoo is not widely available across the globe, online retail stores provide an opportunity for these products to penetrate emerging markets. Also, the dry shampoo market study provides an analysis of the market functions in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East Africa.
Regional Analysis
Europe has been witnessed to have the largest market for the global dry shampoo market. Organic and natural products are emerging as significant product segments in the European haircare market. With rising awareness regarding scalp-related issues and hair-fall, consumers are increasingly inclining toward herbal and natural hair care solutions. Some companies have come up with organic solutions in the dry shampoo market trends. For instance, ACURE ORGANICS offers dry shampoos with natural ingredients such as argan stem cells, arrowroot powder, and kaolin clay.
The dry shampoo market is home to active market participants like:
- Procter Gamble
- Unilever
Industry News
The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products, to expand their geographic reach and consumer base. The leading global market companies are also investing heavily in RD to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.
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