IMARC Group, a leading market research company, has recently releases report titledPublic Relation Robots Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028, The study provides a detailed analysis of the industry, including theglobal public relation robots market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the public relation robots market?
The global public relation robots market size reached US$ 5.86 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.29 Billion by 2028, exhibiting a growth rate (CAGR) of 9.30% during 2023-2028.
What are Public Relation Robots?
Public relation (PR) robots are advanced computer programs or robotic systems designed to autonomously perform tasks typically handled by human public relations professionals. These robots use artificial intelligence to manage and disseminate information between organizations or individuals and the public to promote a positive image, handle media relations, and maintain a presence in the community. They can interact with humans, answer questions, provide customer service, distribute promotional materials, or even engage audiences at events. PR robots may also monitor and analyze public opinion through social media and online sources, helping organizations strategize their communication and branding efforts effectively.
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What are the growth prospects and trends in the public relation robots industry?
The rapid development of artificial intelligence (AI) and machine learning algorithms enables robots to interact naturally with humans which represents one of the key factors driving the growth of the market across the globe. Companies looking to stand out in their marketing and PR efforts may turn to robots as a novel and innovative tool to engage audiences. PR robots operate continuously without the need for breaks, offering long-term cost savings on wages and human resource expenses, which is a significant driver for their adoption. Unlike humans, PR robots work around the clock, providing constant customer service and engagement, which is particularly beneficial in an increasingly globalized business environment where 24/7 availability is often expected. Robots provide consistent results without the risk of human error, ensuring uniformity in communication and brand representation. PR robots are rapidly deployed to scale operations up or down depending on the demand, which provides flexibility for businesses in managing their public relations efforts. The growing acceptance and integration of human-robot interaction in various sectors encourages the use of PR robots in public spaces, events, and customer service which is facilitating the growth of the market.
What is included in market segmentation?
The report has segmented the market into the following categories:
Market Breakup by Product:
- Telepresence public relation robots
- Humanoid public relation robots
- Others
Market Breakup by End User:
- Hotels and restaurants
- Mobile guidance and information
- Media relation robots
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Boston Dynamics (Hyundai Motor Company)
- Hajime Research Institute Ltd.
- Hanson Robotics Limited
- Honda Motor Co. Ltd.
- HYULIM Robot Co. Ltd.
- Kawada Robotics Corporation
- SoftBank Robotics Corp. (SoftBank Group Corp.)
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