IMARC Group, a leading market research company, has recently released a report titledMenstrual Cup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,The study provides a detailed analysis of the industry, including the global menstrual cup market trends, size, share, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the menstrual cupmarket?
The globalmenstrual cupmarket size reached US$ 1,000 Millionin 2022. Looking forward, IMARC Group expects themarket to reach US$ 1,300 Millionby 2028, exhibiting a growth rate(CAGR) of 6.4% during 2023-2028.
What is the Menstrual Cup?
A menstrual cup is a feminine hygiene product designed for use during menstruation. It is a small, flexible cup made of silicone, latex, or thermoplastic elastomer that is inserted into the vagina to catch and collect menstrual fluid. Unlike tampons or pads, which absorb blood, the menstrual cup collects it, which can then be disposed of. Menstrual cups are bell-shaped and have a stem or a ring at the bottom for easy removal. They are available in various sizes, typically based on the user's age, flow intensity, and whether they have given birth vaginally. To use a menstrual cup, it is folded and inserted into the vagina, where it opens to create a seal against the vaginal walls. This seal prevents leaks, allowing the cup to collect menstrual blood. The cup can be worn for up to 12 hours, depending on the flow, and must be emptied, rinsed, and can be reinserted.
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Menstrual Cup Market Trends:
The growing concern about environmental sustainability represents one of the key factors driving the growth of the market across the globe. Menstrual cups offer an eco-friendly alternative to disposable sanitary products like tampons and pads, which contribute to landfill waste and pollution. The reusability of menstrual cups significantly reduces the environmental impact. Over time, menstrual cups are more cost-effective than continuously purchasing disposable products.
This long-term savings aspect is appealing to many consumers, especially in the context of rising awareness of sustainable consumer practices. Menstrual cups are perceived as safer and more hygienic compared to traditional products. They are associated with a lower risk of toxic shock syndrome (TSS) and are free from chemicals and fragrances found in some pads and tampons, thus making them suitable for users with sensitive skin or allergies. There is a growing effort to educate women and people who menstruate about menstrual health and hygiene options. This increased awareness is shifting attitudes and encouraging the adoption of alternative menstrual products like cups.
Menstrual cups offer convenience, as they can be worn for up to 12 hours and are suitable for various activities, including sports and swimming. Their comfort and reliability contribute to their growing popularity. Initiatives by governments and NGOs to promote menstrual hygiene, especially in developing countries, including the distribution and recommendation of menstrual cups as a sustainable option. Advances in product design, including improvements in the materials used and the variety of sizes and shapes available, make menstrual cups more appealing and accessible to a broader range of users.
The growth of online retail platforms is making menstrual cups more accessible. Social media and digital marketing campaigns also play a significant role in raising awareness and normalizing the use of menstrual cups. The breaking of taboos and cultural barriers surrounding menstruation and menstrual health products is encouraging more people to consider and adopt alternative products like menstrual cups.
Who are the key players operating in the industry?
The report covers the major market players including:
- Diva International Inc.
- Fleurcup
- INTIMINA
- Jaguara s.r.o. (LadyCup)
- Lena Cup LLC
- Lunette Menstrual Cup (Peptonic Medical AB)
- Me Luna
- Mooncup Ltd
- The Flex Company
- YUUKI Company s.r.o
- Blossom Cup.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
- Disposable
- Reusable
Breakup by Material Type:
- Medical Grade Silicone
- Natural Rubber
- Thermoplastic Elastomer
Breakup by Distribution Channel:
- Pharmacies and Retail Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Turkey, South Africa, Others)
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