BetterYou, the AI-driven "healthy habits companion," recently secured a successful $6 million in a Series A funding round led by Capital Midwest, with support from investors like Mairs Power, Great North Ventures, North Coast Ventures, and NelNet. Since its establishment in 2018 in Saint Paul, Minnesota, BetterYou has been combating technology addiction by helping users prioritize well-being and reclaim valuable time lost to excessive screen use.

This funding milestone aligns with heightened concerns about technology's impact on mental and physical health. BetterYou plans to allocate the funds strategically, focusing on areas such as sales, marketing, software development, and improving the user experience of its mobile app.

Amidst tech controversies, where giants like Meta face scrutiny for allegedly manipulating user behavior, BetterYou stands out as a positive force. CEO and Co-founder Sean Higgins emphasizes the company's commitment to giving time back to users rather than stealing it, countering the prevailing trend of tech-driven distractions.

BetterYou has established partnerships with notable entities like HR Block, Amway, Michigan State University, and Cleveland State University. Its initiatives have shown tangible results, with HR Block employees collectively taking 945,000 steps in a three-day challenge. Collaborating with Stanford University, BetterYou users demonstrated an average increase of 32 minutes of sleep per night compared to those using a different wellness app.

Operating on a no-touch solution grounded in behavior design, BetterYou allows users to set wellness goals, such as improving sleep or increasing socialization. The platform automatically tracks progress without requiring manual entry, simplifying the process and making wellness accessible to all.