Have you ever thought about SEO? And how does it work?

Please do not worry. I'm here to help answer these questions and share everything I know.

What is SEO?

Search engine optimization is the attempt to optimize your articles, blogs, and products so that they can be easily found on search engines such as Google, Yandex, etc.

This optimization focuses on users by providing solutions to their problems. So what is the end goal? Of course, the user, not the search engine, gives satisfaction.

What is not SEO? On the other hand, what is not classified as SEO is manipulative optimization that is used solely to achieve rankings in Google rather than to satisfy users. Examples include keyword stuffing and blind linking to articles with high domain ratings.

So, let's take a look at some common misconceptions about SEO.

1. SEO means Google

This is a common misconception. SEO is not limited to Google; there are various search engines such as Bing, Yahoo, Yandex, etc.

SEO improves your website's visibility on these search engines. Additionally, e-commerce platforms and social media can benefit from search engine optimization.

2. Word Count

Word count is not the main factor and can be ignored. Content quality, keyword relevance to search intent, and keyword difficulty are the most critical factors in SEO.

However, longer content tends to perform better from an SEO perspective, providing more comprehensive information to users and search engines. But again, you need to assess search intent first.

3. SEO is keyword repetition

Keyword stuffing is a big no-no. You may be penalized for including too many specific keywords or phrases in your content. Never write something like:

Your content now ranks highly for thousands of keywords that weren't even targeted before.

Therefore, focus on quality rather than keywords.

4. Algorithms are king

Algorithms are instructions, not the end goal. They are designed to make users happy. As long as the content is good, it's okay to have significant updates.

For example, consider Google's September 2023 content update. This update prioritizes personalized content, includes real-world experiences, and is designed for human readers.

5. Create lots of content

Indeed, it is better to update old content to stay relevant and maintain high rankings in the SERPs.

Search engines can get confused if you have multiple articles on the same topic. B. The Complete Guide to SEO and How to Rank on Google with SEO. Both target the search term "SEO guide."

Instead, consider writing one comprehensive article on your topic and updating it regularly.

We condense all relevant and valuable information into this one article. This approach corresponds to the "evergreen content" concept we should aim for.

6. Buy high DR backlinks

Remember, backlinks are like relationships. Purchases give immediate results, but they only last for a while. It's always good to build quality backlinks.

Now, you need to focus on building relationships with related industries. Explain why it's worth getting backlinks and highlight their benefits. 7. SEO has instant results, no! SEO takes time. No one guarantees that your content will rank number 1 in the SERPs.

While quality content is significant, other factors, such as site speed, relevance to search intent, keyword difficulty, backlinks, web architecture, and security, also come into play.

Bonus

Organic traffic is free. Everything you need to know about SEO. From keyword research to technical. Ultimately, you'll write an article that ranks #1 on Google. Let's get started!