High-caliber adult advertising networks are always needed, even though fashion and trends change over time.No matter the situation, adult thrills are always in high demand—you don't need a Ph.D. in social sciences to realize that. An astute advertiser will take advantage of this chance to display their ads.
As more people gain access to the Internet, there is an increasing demand for adult content. Thus, even though a lot of marketers are advertising here, there's still an opportunity for newcomers.
I'll discuss adult ad networks that are either very popular right now or rapidly growing in this post. This distinction is crucial because adult marketing is undergoing some changes that I also go over, just like everything else in life.
A vertical like any other…
...aside from the principal actors' dense concentration.
In actuality, the majority of the adult market is dominated by no more than five platforms. Of course, there are hundreds of niche adult websites, but they are just that—niche websites.
Adult ad networks are a good example of this, as major platforms have acquired one or a few major players each.
Occasionally, a single player (adult platform) works with multiple ad networks to offer distinct placements to different platforms.
However, this is more of an exception to the generalization that states every ad network has a specific set of platforms that it uses.
Some vertical-specific techniques are nicely summed up in this article from Zeropark. If you want to learn more about some specific angles or the best adult affiliate platforms, I highly recommend you read it.
Adult advertising in 2024
Marketers will be happy to learn that the adult entertainment sector is expected to remain thriving in 2024. Any marketer who is still interested in getting into the adult game can feel confident knowing that the industry's market value is expected to double between 2022 and 2032. Yes, a significant portion of the market is held by several enduring actors. However, there is a growing market, so there should be no shortage of space for new players.
And what factors drive the growth?
User-generated content
Marketers will be pleased to hear that growth in the adult entertainment industry is predicted to continue through 2024. The market value of the adult gaming industry is predicted to double between 2022 and 2032, giving marketers who are still interested in entering the market a reason to feel secure. Yes, several enduring actors hold a sizable portion of the market. But since the market is expanding, there ought to be no trouble for new entrants.
Toys & sex dolls
It is challenging to innovate in the adult video market because there are so many videos available online. However, one area where progress is most apparent is with sex dolls. Posing as sex dolls or even making videos with them, the possibilities for adult advertisements are expanding.
Virtual Reality
The adult market contributed to the adoption of certain new technologies and aided one format over another (adult content was not available on Betamax, which likely aided VHS, a less expensive option, in winning the war of videotape formats).
Since VR has been primarily used by gamers and other tech enthusiasts for years, this kind of content may help it gain some much-needed traction. With the cost of electronics expected to decline, virtual reality (VR) should become more accessible to the general public. This will create new advertising opportunities, as there will be opportunities to promote VR content as well as new virtual reality advertising spaces for adult offers.
Tracking of adult traffic
Because display ad formats are so widely used, tracking in this vertical is more crucial than ever. Adulthood is, after all, a game of large numbers.
You must capture and examine the data stream to make any evidence-based decisions out of it. The majority of adult ad networks on this list have basic tracking and reporting systems because they don't make the necessary investments in database technology or reporting engines to make them truly helpful.
You won't be able to find out how much you have gained or lost unless you have specialized adult tracking software. However, you are out of luck if you want to delve further, which you should want to do to justify your advertising expenditure.
With adult ad trackers, you can segment your audience and cross-reference data based on a wide range of criteria. This and a tonne of other features of ad trackers let you
Provide distinct landing pages or offers based on the characteristics of the traffic, so that, for instance, iPhone users can see one version of the website and Android users can see another—the one that has been shown to engage them more. Fine-tune your traffic targeting data more precisely and only buy traffic that is likely to convert.
A/B tests different landing page versions to determine which one most appeals to your audience.
Make many repetitive tasks and your bidding strategies automatic so that your campaigns will continue to run smoothly even when you are not using the computer.
Best adult tracking software
Ad tracking software must fulfill the following requirements:
Its database must be strong enough to withstand high traffic volumes.
It must support various cost models (CPM, CPA, rev-share) and ad formats (video, display, push, and native).
To facilitate in-depth data analysis, it ought to provide adaptable reporting options.
Finally, it should include a feature that allows tracked users' IP data to be anonymized to comply with privacy-related laws like the GDPR.
Our selections for the top adult ad-tracking software are as follows:
1.7Search PPC
7Search is an excellent tracker that works well for both mainstream and niche advertisers. It is compatible with all of the ad networks on this list, and it has deep integration through API connections with a few of them. As a result, 7Search PPC can take center stage in your digital marketing campaign.
With its robust reporting engine, IP anonymization feature, automated A/B testing mechanism, and rule-based pathways, Voluum offers comprehensive yet user-friendly data analysis capabilities. At a certain point in time, Voluum proves to be an invaluable resource for aspirational marketers.
Because of API integration, Voluum can retrieve cost data from ad networks that do not permit the transmission of this data using a conventional cost token. Other than that, Voluum's interface allows you to manage your campaigns within these ad networks.
Not enough yet? You may design rules with Voluum Automizer that will initiate certain actions—like pausing or continuing a campaign or source, generating alerts, modifying your bidding, employing dayparting, designating placements with significant icons, and more—when certain conditions are satisfied.
2. Redtrack
Redtrack is a good adult ad tracker that provides the majority of the features you would anticipate. Any traffic you throw at it, it can handle it. The breadth of features it provides is where it falters. The drill-down analysis is not supported by the reporting engine, rule-based paths cannot be used for unique clicks (unique visit metrics are available), and many advanced features (such as shared reports and postbacks without click ID) are not available.
3. ThriveTracker
You get every feature you would anticipate from an ad tracker if you choose ThriveTracker. If you find that simple campaign tracking is sufficient, Thrive might be a good choice. In contrast to Voluum, you lose access to the potent automation module, which can truly change the game. Everything needs to be managed manually, which is acceptable if you only manage a few campaigns at once.
The state of the industry
One would think that the adult industry would benefit from the worldwide lockdown. From a short-term standpoint, yes. Longer term, rising consumption along with a dearth of fresh content (adult movie stars are likewise imprisoned in their homes) could mean that by 2020, every adult video will have been viewed, rewatched, discussed, and then forgotten.
This is a significant issue for platforms because of their distinctive business model, which is predicated on providing the majority of the content for free. And then, implicitly, for the sponsors.
