Creating a new app is an exhilarating experience, but the journey doesn't end until your app reaches the hands of real users. Publishing an app involves navigating through unique guidelines, rules, and submission requirements, especially when targeting major app stores like the Apple App Store and Google Play Store.
Platform-Specific Considerations
This guide focuses specifically on the process of publishing an iOS app to the Apple App Store, which caters to iPhone and iPad users. However, it's crucial to acknowledge that each platform has its own set of criteria to ensure the safety and functionality of the apps available for download.
Apple's Stringent Standards
Apple, in particular, upholds stringent submission guidelines to safeguard its user base. Acquiring an Apple Developer account is essential, and the App Store listing must accurately reflect the app's functionality. Apple scrutinizes various details before approving apps, prioritizing user comfort and device safety.
App Store Submission Essentials
Submitting your iOS app to the App Store signifies the final stage of development. By this point, your app should be fully built, thoroughly tested, and equipped with a confidently chosen app name. It's worth noting that Apple will not approve unfinished apps, even if all other required information for the listing is provided.
Legal Prerequisites and Compliance
Consider the legal aspects of launching a mobile app, especially if targeting specific markets like the EU. Adhering to GDPR guidelines and addressing matters such as PCI compliance for app purchases and payments is essential. Pay close attention to how you collect, handle, and share user data, following the official Agreements and Guidelines for .
Content and Licensing Requirements
App submissions must only contain content created by the developer or content for which proper authority and licensing are secured. Failure to comply with legal licenses or permissions may lead to rejection or removal of the app from the App Store.
Technical Requirements
To initiate the submission process, ensure you have an Apple Developer account and Apple ID. While submitting an app from a macOS computer is not mandatory, it is common due to the tools and software, such as Xcode, commonly used for iOS app development. If you are using Xcode, you can conveniently prepare your app for publishing directly within the integrated development environment (IDE).
Comprehensive Guide: Submitting and Publishing Your iOS App in 6 Steps
Introduction
Before embarking on the submission process for your iOS app, take the time to thoroughly review this document. Familiarizing yourself with the details will ensure a smoother experience as you navigate through the six essential steps outlined below.
Step 1 — Join the Apple Developer Program
To submit your app to the App Store, membership in the Apple Developer Program is mandatory. If not already a member, sign up for an Apple developer account. Individual enrollees can use their Apple ID, enabling two-factor authentication and providing necessary personal details. For organizational enrollment, an Apple ID, along with a D-U-N-S Number, Legal Entity Status, Legal Binding Authority, and Website, is required. The membership, starting at $99 per year, grants access to exclusive developer tools, services, and management capabilities for apps across various Apple devices.
Step 2 — Prepare the App for Submission
Preparing your app for submission involves more than identifying and fixing bugs. Begin by setting the bundle ID in Xcode to uniquely identify your app in the system. Ensure you create a unique identifier, as it cannot be changed post-upload to App Store Connect. In the "General" menu of your Xcode project editor, adjust these settings.
Next, configure the app version number and build string, following the format [Major].[Minor].[Patch]. Apple mandates the assignment of an app category, aiding users in discovering your app in the App Store. Categories range from Books to Utilities, and it's crucial to align the primary category with your app's primary purpose to adhere to Apple's guidelines.
Prepare an app icon and provide a launch screen, enhancing the user experience during app launch. The launch screen offers visual appeal while the app loads its first screen.
Step 3 — Create a Listing via App Store Connect
Access App Store Connect to create a comprehensive listing for your app. This includes adding necessary details like app description, keywords, support URL, and contact information. Provide engaging and accurate information to attract potential users.
Step 4 — Capture App Store Screenshots
Visual appeal is crucial in enticing users to download your app. Capture captivating screenshots of your app in action to showcase its features and functionality. Ensure that the screenshots align with the app's description and purpose.
Step 5 — Upload the App Using Xcode
Utilize Xcode to upload your prepared app to the App Store Connect. Follow the guidelines and ensure all necessary information, such as the bundle ID and version number, aligns with your previous configurations.
Step 6 — Submit the App for Review by Apple
The final step involves submitting your app for review by Apple. Exercise patience during this process, as Apple rigorously evaluates apps to maintain the App Store's quality standards. Once approved, your app will be accessible to users on their iOS devices.
Step 3 — Crafting Your App Presence on App Store Connect
App Store Connect serves as the central hub for members of the Apple Developer Program, facilitating app uploads, submissions, and post-launch management. It offers an array of resources, including sales reports, analytics, and testing capabilities. Here's a concise guide on creating a listing via App Store Connect:
1. Log into your account: Access your Apple Developer Program account.
2. Select the “+” button: Navigate to the “My Apps” menu and choose the “+” button to initiate the app creation process.
3. Add platform details: Specify the platform (iOS), primary language, bundle ID, and SKU.
4. Provide app information: Input essential details such as the app name, category, and a URL to your app’s privacy policy.
5. Choose pricing: Determine the pricing strategy for your app.
6. Release preferences: Decide how your app is released post-review. You can release it manually, set a specific publication date, or choose immediate release upon approval.
Step 4 — Showcasing Your App: App Store Screenshots
Prepare compelling screenshots to highlight your app's features and functionality in the App Store. Two approaches are commonly used: raw screenshots from your app or utilizing mockup templates. These screenshots play a crucial role in conveying your app's value to potential users.
Adhering to Apple's various screenshot specifications is essential due to the diverse range of devices in the market.
Step 5 — Uploading Your App Using Xcode
Before proceeding with app upload via Xcode, ensure your app is bug-free and functions as intended. For new apps, set the version to 1.0.0. Xcode 11 streamlines the publishing process, eliminating many previously required steps.
1. Create a full app archive: Access your list of simulators in Xcode, select “Generic iOS Device,” and choose “Product” and then “Archive.”
2. Distribute the app: Go to the “Archives” tab, click “Distribute App,” and select “iOS App Store” as your distribution method.
3. Verification process: Xcode will verify your app to prevent the upload of faulty applications. If issues arise, Xcode will halt the upload and prompt you to address missing assets or resolve any problems.
