Multipurpose Cleaners Market Size was valued at USD 4.2 Billion in 2022. The multipurpose cleaners market industry is projected to grow from USD 4.38 Billion in 2023 to USD 6.241 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2023 - 2032).
The household Multipurpose Cleaners Market has witnessed massive growth in the past few years, and the same trend is expected in the case of the multipurpose cleaners market as well. The rising consumer preference for hygiene products is anticipated to act as one of the significant factors for the growth of the global multipurpose cleaners market. Moreover, the growth of commercial sectors is also anticipated to act as one of the major drivers for the growth of the global multipurpose cleaners market during the forecast period. North America and Europe markets collectively held the major market share in 2019 and are projected to witness moderate growth rate during the forecast period. However, the Asia-Pacific market is projected to expand at the highest growth rate during the forecast period.
The key players of the market have been engaged in new product launches. For instance, in March 2019, AlEn USA has launched a new eco-friendly line of household cleaning products named ‘Art of Green’ The product does not contain a toxic formula and is available in two fragrances, namely lavender eucalyptus & citrus and white flowers.
Key Players
- The Clorox Company (US)
- Reckitt Benckiser Group PLC (UK)
- The Procter & Gamble Company (US)
- Sunshine Makers, Inc. (US)
- Gojo Industries, Inc. (US)
- Tri-Coastal Design Group, Inc. (US)
- Unilever (UK)
- Dabur (India)
- Amway (US)
- CERO (India)
Growth Opportunities in the Market
A Surge in the Demand for Organic Certified Multipurpose Cleaners: The demand for multipurpose cleaners has been surging over the last few years. The popularity of conventional multipurpose cleaners used to be high. However, over the last few years, organic multipurpose cleaners have been gaining massive acceptance among consumers. Growing consumer awareness regarding the harmful effects of chemical ingredients in multipurpose cleaners is expected to stimulate the growth of certified organic products. The popularity of certified organic products is majorly limited to the European and North American markets. The Asia-Pacific market offers lucrative opportunities to the manufacturers of multipurpose cleaners owing to the increasing consumer preference towards premium household cleaning products.
Market USP
Rising demand for cleaning products from households
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Rising Popularity of Spray-based Household Cleaners: The liquid form of multipurpose cleaners was highly preferred among the consumers. Recently, the popularity of spray-based multipurpose cleaners has increased across the globe. Ease of usage and introduction of several new products are anticipated to create an opportunity for the key players of the multipurpose cleaners market.
Reasons to Purchase the Multipurpose Cleaners Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, Multipurpose Cleaners Market SWOT analysis, and strategies by these players.
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