Establishing a strong online presence is crucial for businesses to thrive. LinkedIn, as the premier platform for professional networking, knowledge sharing, and industry discussions, offers a unique opportunity to optimize brand visibility. One effective way to leverage LinkedIn's power is by embedding LinkedIn feeds directly onto your website. In this article, we will explore how to embed linkedin feed on website.
Method 1: Using a Social Media Aggregator Platform - Idukki
Idukki is a popular social media aggregator platform that simplifies the process of embedding LinkedIn feeds onto your website. With Idukki, you can fetch feeds from multiple platforms, including LinkedIn, and seamlessly integrate them into your website. Here's a step-by-step guide to using Idukki:
Create a Idukki Account: Visit the Idukki website and sign up to create a new account. If you already have one, simply log in.
Create a Collection: Select "Collection" and then "All Collections" on the left-hand side panel. This will open a list of all your albums. Choose the collection you wish to update with LinkedIn feeds by clicking "Add Feed." A pop-up window will appear.
Connect LinkedIn: In the "Add Feed" dialog, confirm that the source is set as LinkedIn. Then, click "Add" to complete the process.
Moderate and Customize: With Idukki, you have the flexibility to filter out irrelevant content and customize your feed's appearance using different themes, styles, and layouts.
Embed LinkedIn Feed: To preview your collection, click "Publish." Then, select "Copy Code" to copy the HTML code that you will need later. Now, log into your website's backend and edit the page where you want to include the feed. Paste the embed code into the section where you want the feed to be displayed. Finally, publish your changes to finalize the process.
Method 2: Direct LinkedIn Post Embedding
If you prefer to embed specific LinkedIn posts rather than an entire feed, LinkedIn offers a direct post embedding option. Follow these steps to utilize this method:
Select the Post: Choose the LinkedIn post you want to embed on your website. Click on the three dots (More options) on the top right corner of the post. In the drop-down list that appears, click on 'Embed this post.'
Copy the Embed Code: LinkedIn will generate an embed code for the chosen post. Simply click on 'Copy Code.'
Embed Post on Your Website: Paste the copied code into your website's HTML where you want the post to appear.
Benefits of Embedding LinkedIn Feed on Your Website
Embedding a LinkedIn feed onto your website offers numerous benefits that can greatly enhance your online presence and engagement with your audience. Here are some key advantages:
Brand Authenticity: A LinkedIn feed serves as a testament to your brand's credibility and authenticity. It showcases endorsements, testimonials, and industry discussions that highlight your expertise and foster trust among visitors.
Boosted User Engagement: Dynamic and regularly updated content from LinkedIn feeds keeps your website vibrant and interesting. Visitors are more likely to spend time on your website, navigate through different sections, and interact with the content. This increased engagement can lead to enhanced user retention rates.
Improved SEO Ranking: Fresh and engaging content is a crucial factor in search engine algorithms. By embedding a LinkedIn feed and regularly updating it, you reduce the bounce rate and increase user interaction, positively impacting your website's SEO ranking. The diverse content from a LinkedIn feed also contributes to keyword optimization, further boosting your website's visibility.
Effective Lead Generation and Conversions: An embedded LinkedIn feed allows potential clients to gauge your credibility, industry authority, and the quality of your products or services. This can serve as a powerful lead magnet and increase the likelihood of converting digital traffic into loyal customers.
Conclusion
Embedding LinkedIn feeds onto your website is a powerful strategy to optimize brand visibility and enhance engagement with your audience. Whether you choose to use a social media aggregator platform like Idukki or opt for direct post embedding, the benefits are clear. By leveraging LinkedIn's professional network and industry discussions, you establish brand authenticity, boost user engagement, improve SEO ranking, and drive effective lead generation and conversions. Embrace the power of LinkedIn and take your website engagement to new heights.
