According to a research report "Sales Performance Management Market Report by Component (Solutions (Incentive Compensation Management, Territory Management), Services), Organization Size, Deployment Mode, Vertical (BFSI, Telecommunications, & Manufacturing) and Region - Global Forecast to 2028" published by MarketsandMarkets, the Sales Performance Management market size is expected to grow from USD 2.3 billion in 2023 to USD 4.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period. The rising demand for metric-driven sales tools has driven market growth.
Software segment to capture a large market share during the forecast period
The SPM market, by component, includes solutions and services. The solutions segment is projected to lead the market. SPM solutions optimize and enhance sales processes, improve performance, and drive revenue growth. There are different types of SPM solutions, including ICM, territory management, sales planning and monitoring, sales performance analytics and reporting, and others (sales coaching and gamification). The emerging technologies, such as AI, ML, and advanced analytics, and the integration capabilities of SPM solutions with various business platforms, such as ERP, CRM, and HCM platforms, have facilitated the streamlining of SPM processes and better management of sales representatives’ performance.
Integration & Implementation service segment to capture a second largest market share during the forecast period
Integration & implementation services focus on assisting organizations with seamlessly integrating SPM solutions into their existing sales infrastructure and ensuring a successful implementation process. These services encompass various activities to ensure a smooth transition and optimal utilization of the SPM solution. Service providers analyze the organization’s sales ecosystem, including existing systems, processes, and data flows. They assess the compatibility of the SPM solution with the organization’s infrastructure and business requirements.
North America segment to capture a large market share during the forecast period
The SPM market has been segmented by region into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. As per region, North America is estimated to account for the largest market share in the global SPM market in 2023, and this trend is expected to continue during the forecast period. North America is the region with the most established SPM adoption due to several factors, including the existence of large enterprises with sophisticated IT infrastructure and the availability of technical expertise. North America’s two most significant contributors to the SPM market are the US and Canada. The trend is expected to persist during the forecasting period. It is a region with strict regulations for several economic sectors and advanced technology. Companies in North America prioritize optimizing their sales processes and driving revenue growth. SPM solutions provide the necessary tools and capabilities to enhance sales performance, improve efficiency, and maximize revenue potential. As a result, organizations across various industries actively seek SPM solutions to gain a competitive edge. North America is known for its technological advancements and early adoption of innovative solutions. SPM vendors in the region leverage emerging technologies such as artificial intelligence (AI), machine learning (ML), and data analytics to offer sophisticated SPM platforms.
Some of the major vendors offering SPM solutions and services across the globe are SAP (Germany), Oracle (US), NICE (Israel), Anaplan (US), Xactly (US), Salesforce (US), Varicent (Canada), Optymyze (UK), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), Axtria (US), Iconixx (US), Gryphon Networks (US), ZS (US), CellarStone (US), Board (Switzerland), Zoho (India), InsideSales (US), Accent Technologies (US), Silvon Software (US), CaptivateIQ (US), Spiff (US), Ascent Cloud (Switzerland), Adventace (US), Plecto (Denmark), Spotio (US), SalesScreen (Norway), Centrical (US), Spinify (US), Ambition (US), Everstage (India), and InnoVyne (US).
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