Did you know there are over 15 million Facebook users in Australia? And every second person goes online every day? That's 60% of the country's population that shares memes, watches videos, and likes motivational quotes.With so many people on Facebook and the variety of content we can enjoy, the question for us marketers is: How can we stand out from the rest? and create engaging content on Facebook?

Here are our top 8 ways to increase engagement on Facebook

1. High-Quality Content

Growing your audience is crucial to increase your Followers Facebook. One of the best ways to build loyalty is to provide high-quality content that grabs the company's attention. Creating meaningful content that connects with people and adds value to them is the perfect way to connect with your audience. A simple rule for creating high-quality content is the EDIE principle. The purpose of your content should always fall into one or more of the following segments: education, demonstration, inspiration, or entertainment.

More importantly, when creating content, you know best what your audience is looking for, what they want, and what they need. This will help you serve valuable content on a silver platter. How do you find out what they need and want? Ask, listen, and try it! Ask them what they would like to see more of on your website. 

Use surveys, questionnaires, or even direct messages to Facebook users if that works. Listen to your brand sentiment in Facebook posts to see how your followers react to your content and where you should direct your content efforts to get the most engagement. This will also help you identify what doesn't appeal to people and why. Test different media types and writing styles to determine what content speaks best to your audience.

2. Timing it Right

To ensure the highest level of engagement, it's essential to know when your audience is online. Are they online during their morning and afternoon commutes, or are they parents of young children who typically log on later in the evening? Finding the best time and day of the week can get more facebook likes on your post.

According to Buzzsumo's Facebook report, the best time to post is 9:00 p.m. to 11:00 p.m. EST, and the best day of the week is Sunday, closely followed by Saturday. However, it is essential to remember that every audience is different. You need to experiment and find what works best for you to get maximum engagement.

3. Video & Facebook Live

In 2018, video content dominated how we consume it, and this trend will only grow in 2019. Facebook's love for videos is no secret, as video content is the most engaging format on the platform.

The optimal length of a video is around 3-4 minutes, with 80% of consumers preferring live videos to reading a blog post. There are ways to convert existing content, like an article or blog, into something more interesting, like a video. The video is so popular with Facebook users that it's worth reporting.

4. Facebook Stories

Following the popularity of Snapchat and Instagram Stories, Facebook Stories are also starting to follow suit. They produce great engagement results and are an effective way to reach your audience. Stories last 24 hours and appear at the top of a user's screen above their feed, meaning your brand is in the spotlight for the story's duration. Stories allow you to take a more authentic and personal approach to the content your audience will most likely engage with.

5. What's Already Working?

If it isn't broken, don't fix it... Yes, you're looking for ways to increase your Facebook engagement, but sometimes you must improve your current efforts. Analyze your Facebook analytics to find out what's working and what you could use more. It is also essential to recognize what needs to be fixed and what should be excluded from future strategy.

When you create a Top Performers report, you can see which posts are more successful than others and what your audience engages with - it might surprise you! All this information is readily available in Facebook Audience Insights, and there is an ocean of options. So please take a closer look, analyze your most popular and worst posts, and then figure out what makes them successful or not prosperous. Adjust your plan as needed and adopt best practices that increase engagement.

6. Talk about Trending Topics

Wiele dzieje się obecnie na świecie, a Facebook stał się dla wielu osób ważnym źródłem informacji. Użytkownicy wyszukują aktualności i aktualne wydarzenia na Facebooku i coraz bardziej interesują się opiniami innych.Dlaczego nie rzucić kapelusza w wir walki i nie wykorzystać szumu wokół bieżących tematów?

Decide which topics fit your brand best and which are most relevant to your audience. Some topics do not require comment, but you can approach them from your perspective. You can entertainingly tackle a popular topic, reaching a wider audience. By using Google Alerts to set up Google Trends alerts to promote content, you're halfway to creating trending content that is more likely to engage your audience. So keep an eye on the news and make the most of it.

7. Keep it Short

Get your content to the point and access it quickly. The optimal number of characters in Facebook posts is between 0 and 50. Be brief. That's all.

8. Scroll-Stopping Media

People have a limited attention span. You only have a few seconds to grab a user's attention before they drift off into the message stream and never return to your post. Anti-scroll media is engaging content that prevents users from constantly scrolling through posts and feeds. This can be achieved through brighter colors, more immersive images, or interactive videos. When creating content, remember that the goal is to encourage your audience to stop scrolling and engage.