According to a research report "Global Decision Intelligence Market by Offering (Platforms, Solutions (Integrated & Standalone), Services), Type (Decision Automation, Decision Augmentation, Decision Support System (DSS)), Business Function, Vertical and Region - Global Forecast to 2030" published by MarketsandMarkets, the market for decision intelligence is estimated to grow from USD 13.3 billion in 2024 to USD 50.1 billion in 2030, at a CAGR of 24.7% during the forecast period. Several trends fuel the global spread of Design Intelligence (DI). Increasingly affordable computing power allows complex AI models to run efficiently. Businesses see the value of data-driven insights for improving products, operations, and marketing. A growing talent pool of data scientists and engineers is building the necessary tools and infrastructure. Governments are recognizing the potential of DI for economic growth and are investing in research and development. These trends make DI more accessible and valuable, leading to its global adoption.
By offering the services segment to account for higher CAGR during the forecast period.
In the decision intelligence market, the highest CAGR of services is fueled by complex decision-making processes, AI and machine learning advancements, real-time insights demand, big data analytics integration, business process optimization, cloud-based solutions adoption, data-driven culture, and diverse industry adoption. These trends reflect a global shift towards leveraging data for competitive advantage, driving a continuous need for sophisticated decision intelligence services across sectors. As businesses prioritize agility and informed decision-making, the decision intelligence market is expected to sustain significant growth, supported by evolving technologies and a growing emphasis on data-centric strategies.
By Type, Decision Automation is expected to hold the largest market size for the year 2024.
Decision automation contributes to cost savings and operational efficiencies by reducing manual intervention, minimizing errors, and optimizing resource allocation based on data-driven insights. This aligns with business objectives focused on improving productivity and profitability while maintaining accuracy and consistency in decision-making. Moreover, advancements in cloud computing facilitate the scalability, flexibility, and accessibility of decision automation solutions, making them more attractive to organizations of all sizes and industries. As businesses strive to stay competitive in a data-driven landscape, the growth of decision automation in the decision intelligence market is expected to continue as a strategic investment in enhancing agility, efficiency, and competitive advantage.
By Vertical, Retail & eCommerce is projected to grow at the highest CAGR during the forecast period.
The retail and e-commerce sector is experiencing a surge in the adoption of decision intelligence (DI) due to a confluence of factors. The exponential growth of e-commerce has resulted in vast repositories of customer data. While rich in potential insights, this data surge presents a challenge for traditional business intelligence (BI) tools. Here, DI leverages machine learning (ML) and advanced analytics to transform this data into actionable insights. Retailers can utilize DI for real-time personalization, optimizing product recommendations and marketing campaigns. Additionally, DI empowers data-driven inventory management, minimizing stockouts and maximizing efficiency. Furthermore, DI can bolster fraud prevention efforts and optimize supply chain logistics. In a competitive digital landscape, retailers increasingly recognize DI as a strategic imperative for enhancing customer experience, boosting operational efficiency, and gaining a competitive edge.
Asia Pacific is expected to grow at the highest CAGR during the forecast period.
The Asia-Pacific (APAC) region is experiencing rapid growth in the decision intelligence market, boasting the highest Compound Annual Growth Rate (CAGR). This surge is primarily attributed to rising demand for data-driven decision-making solutions, expanding digital transformation initiatives across industries, and a burgeoning startup ecosystem focusing on analytics and insights. Moreover, the region's favorable regulatory environment, growing investments in big data analytics, and the integration of advanced technologies like the Internet of Things (IoT) further propel APAC's dominance in decision intelligence market growth.
The major decision intelligence solution and service providers include IBM(US), Oracle (US), Google (US), Intel (US), Microsoft (US), TCS(INDIA), DOMO(US), Board International (Switzerland), Provenir (New Jersey), Pyramid Analytics (Netherlands), 4CAST(Israel), H20.ai(CA), Remi.AI (Australia), Quantellia (US), Peak.AI (UK), DIWO(US), Cerebra (US), Clarifai (US), FLYR LABS(US), Metaphacts (Germany), Systems Technology Group (US),paretos(Germany), Course5i(US), Telius (US), Evolution Analytics (US), HyperFinity (UK), Aera Technology (US), Quantexa (UK), Urbint(US), PlanningForce(Belgium), EY(UK). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the decision intelligence market.
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
