The global ceramic sanitary ware market size is projected to reach USD 44.6 billion by 2025 from USD 32.1 billion in 2020, at a CAGR of 6.8%, during the same period. The changing lifestyle and increasing purchasing power of the middle-class population of developing countries are expected to support the growth of the ceramic sanitary ware market. However, fluctuation in housing demand is restraining the growth of the market. Technological advancements have created opportunities for manufacturers.

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LIXIL Group Corporation (Japan), TOTO Ltd. (Japan), Roca Sanitario SA (Spain), and Kohler Co. (US) are the major players in the ceramic sanitary ware market. 

LIXIL Group Corporation (Japan) is one of the leading producers of ceramic sanitary ware. Expansion and new product development are the main strategies adopted by this organization. In August 2018, the company opened a new ceramic sanitary ware production plant in India with an investment of USD 65 million. Approximately 80% of the plant’s production will cater to the Indian market, and the remaining 20% will be exported to the global market. This development helped the company to expand its presence in the Indian market. In April 2019, the company launched two new bathroom collections under the brand name of INAX at Milan Design Week. This helped the company to meet the increasing demand from the global market.

TOTO Ltd. (Japan) is another leading player in this market. The company launched high-end washlet bidet toilets in the global market. This new product is sold under the brand name or NEOREST NX. This helped the company to attract more customers.

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Roca Sanitario SA (Spain) is also a leading producer of ceramic sanitary ware. The company launched a new bathroom collection made from innovative designs. This collection offers sanitary wares with bold colors. This helped the company to strengthen its product portfolio.

Kohler Co. (US) is also one of the leading producers of ceramic sanitary ware. In January 2020, the company introduced five new products, which include touchless faucets and touchless toilet technology, among others. This touchless technology provides flushing with sensors placed near the flush tank. These smart products provide comfort and hygiene to the user.

Toilet sinks/Water closets is the largest type of ceramic sanitary ware.

The toilet sinks/water closets segment accounted for the largest share of the overall market, in terms of value, in 2019. It is also expected to be the fastest-growing segment during the forecast period. The demand from emerging nations and increasing consumer preference for toilet sinks to meet their basic sanitation requirements are driving the demand for toilet sinks/water closets. They have been further classified into one piece, two piece, wall hung closets, EWC, and others. APAC was the largest market for toilet sinks and water closets. The increasing disposable income of consumers, coupled with the growing demand for luxurious products, is driving the market for ceramic sanitary ware.

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Commercial is projected to be the larger application of the ceramic sanitary ware market during the forecast period.

The commercial application accounted for the larger share of the overall market in 2019. Ceramic sanitary wares have a wide range of applications in the commercial sector. Owing to the heavy use and frequent replacement of ceramic sanitary ware in the commercial sector, the growth of ceramic sanitary ware is high in this application. Moreover, with the increasing urbanization, high growth is expected in the commercial application in developing regions during the forecast period.

APAC is projected to be the largest market for ceramic sanitary ware during the forecast period.

APAC is the largest market of ceramic sanitary ware, followed by Europe and North America. The massive industrial growth in APAC has been fueling the growth of the ceramic sanitary ware market over the past few years, which is expected to continue during the next five years. Domestic and foreign investments in key sectors, such as energy, manufacturing, construction, and mining, have been consistently growing over the past decade. It is expected to result in the growth of the industrial sector and the demand for ceramic sanitary ware in the country.