MarkNtel Advisors presents a comprehensive research report on theIndia Baby Food MarketSize, Share, Analysis, Future expected to reach CAGR of 14% by 2028.Delving into a thorough analysis of the industry's changing dynamics, growth drivers, challenges, key trends, and lucrative opportunities. This study aims to provide stakeholders in the market with detailed insights, enabling them to make informed and strategic decisions that will yield higher revenues in the coming years. With a focus on delivering value, the report covers a wide range of aspects, ensuring a holistic understanding of the market landscape.
Unlocking Market Insights: Exploring Key Aspects in the India Baby Food Market Report (2023-2028)
- It analyzes the fluctuations in revenue across different segments and geographical regions, considering the evolving trends and purchasing patterns of end-users.
- The report highlights key developments, including the introduction of new services, expansion of product portfolios, revenue generation strategies of major players, stakeholder investments, and the role of governments.
- Additionally, it offers an unbiased overview of market trends, innovations, technological advancements, and fluctuations, as observed by industry experts.
- To ensure reliable data generation and analysis, the report utilizes tools such as SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis.
- The competitive landscape section of the report showcases the dynamic strategies employed by leading players to enhance profit margins and expand their market presence across different regions.
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Market Dynamic
Significate Driver: Changing Lifestyles Eating Habits Leading to Various Medical Complications in Women
The increasing urbanization in India has led to a change in the lifestyle patterns of individuals, especially women in India. The changing lifestyle such as long working hours eating habits like consumption of alcohol, caffeine, red meat, unpasteurized milk, and other fast food products have resulted in acute medical conditions in women. These medical conditions include Preeclampsia, Preterm Labor, etc., which causes postpartum complications and to overcome these complications the women are kept on heavy medications. The consumption of medicines by the lactating mother poses a great risk to the newborn babies, hence the mothers prefer the infant formula the baby formula.
Additionally, according to the India Skills report 2022, the rate of employable women is steadily expanding and is recorded to be over 51.44% in 2022. Therefore, the rising working women population is likely to increase the reliability of women on this nutriment in the coming years, as it acts as a complete solution for the development of toddlers.
Possible Restraint: Low Shelf Life High Prices to Restraint the Sales
The shelf life of baby food varies for different products as pureed food has a shelf life of over 48-72 hours, and commercial food jars have a shelf life of 1-3 days after they are opened. This acts as a major hindrance in the sales of this nutriment since the low shelf life results in more wastage of resources.
In addition to this, the prices of this food are comparatively higher, which acts as a barrier in India since consumers are highly price sensitive. The population of India has been comprised of low-income middle-class populations, which are cost conscious and hence purchase the products that are available at a low price are more durable.
However, the average price of a commercial food jar is over USD10, and in a month around 10 jars are utilized, which sums up the average cost of the commercial jar to be over USD100 in a month. Therefore, consumers prefer homemade food considering it is more economically viable, hindering the sales of baby food.
Key Trend: Increasing Adoption of Premium-quality Organic Products
The immune systems of toddlers infants are not developed enough to fight off infections and hence they are more prone to foodborne illness, which has been a major setback for parents to opt for baby food. This has resulted in growing awareness among parents regarding the harmful effects of chemicals preservatives. Thereby, becoming more inclined to purchase organic products since they are free of pesticides other harmful products. Owing to this, the companies such as Tiny Spoons, Ormeal, Happa, etc., are preparing baby food with utmost care natural ingredients launching an organic product range of baby food.
This has helped the companies to enhance their consumer base since apprehension among parents related to the general well-being of infants has been eradicated. Hence, organic food products have gathered much attention in recent years.
Growth Opportunity: Made in India Plans by the Government Escalates the Expansion of Local Indian Brands
India has been a country with diverse cultures and has been a hotspot for global brands manufacturing baby food. However, to mitigate the dependence on global international brands, the government of India is encouraging local companies to grow by providing them with subsidies. Even though the initiative Made in India, was launched in the historical years, it came to light in recent years, owing to which the awareness among the consumers to choose the products made in India is rapidly increasing. These government-led policies are propelling end-users to switch to Indian brands rather than the existing global players, therefore the market for local or made-in-India brands is expected to surge in the forthcoming years.
Thecompetitive landscape of the Europe Probiotic Supplements Marketdepicts the dynamic scenario among industry players, highlighting their market positions, strategies, and initiatives. It encompasses an analysis of key competitors, their strengths, weaknesses, opportunities, and threats (SWOT analysis). The report also sheds light on the market share, product offerings, business expansion, collaborations, mergers and acquisitions, and other strategic activities undertaken by these players to gain a competitive edge. Additionally, it examines the competitive intensity, market barriers, and potential entry of new players, providing a comprehensive understanding of the market's competitive landscape.
-Nestl India Ltd
-Nutricia International Pvt Ltd
-Abbott India Ltd
-Raptakos Brett Co Ltd
-Mead Johnson Nutrition India Pvt Ltd
-Scientific Brain Nutraceutical Pvt. Ltd.
-Saipro Biotech Private Limited
-Happa Foods
-Early Foods
-Gerber
-Others (First solid, Heinz, etc.)
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Segmentation Unveiled: Analyzing India Baby Food Market's Expansion and Mapping Demand, and Distribution across Geographies
By Product Type
-Processed Baby Food
-Milk Formula
--Standard Milk Formula
--Follow-on Milk Formula
--Growing-Up Milk Formula
--Special Baby Milk Formula
-Dried Baby Food
-Other Baby Food
--Liquid Standard Milk Formula
--Powder Standard Milk Formula
--Liquid Follow-on Milk Formula
--Powder Follow-on Milk Formula
By Distribution Channel
-Retail Offline
--Grocery Retailers
---Convenience Retail
----Convenience Stores
----Forecourt Retailers
---Supermarkets
---Hypermarkets
---Discounts
---Warehouse Clubs
---Food/drink/tobacco/specialist
--Non-Grocery Retailers
---General Merchandise Store
--Vending
--Direct Selling
-Retail E-Commerce
By Age Group
-3+ years
-1-3 years
By Category
-Organic
-Inorganic
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On the geographical front, the India Baby Food Market expands across:
By Region
-North
-East
-West
-South
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