Cosmetic surgery, also known as aesthetic surgery or plastic surgery refers to surgical and medical procedures that are performed to alter and enhance the appearance of the body. Some of the commonly performed cosmetic procedures include breast augmentation, liposuction, eyelid surgery, rhinoplasty, abdominoplasty, etc. The demand for minimally invasive techniques like injectables such as Botox, fillers, chemical peels etc. is also growing significantly.The global cosmetic surgery market is expected to grow owing to rising concerns about physical appearance and growing availability of less painful procedures. Changing lifestyles and increased spending capacity have increased the acceptance of cosmetic procedures among the population. However, high costs associated with some of the major procedures remain a restraint.

The Global Cosmetic Surgery Market is estimated to be valued at US$ 57.35 Bn in 2024 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030.

Key Takeaways
Key players operating in the cosmetic surgery market are Bausch Health Companies Inc. (Canada),Johnson & Johnson Services, Inc. (MENTOR) (U.S.),AbbVie Inc. (U.S.),Cutera (U.S.),Merz Pharma (Germany),GALDERMA (Switzerland),Sientra, Inc. (U.S.),Cynosure (U.S.),Apyx Medical (U.S.),Long Island Plastic Surgical Group, PC (U.S.). The demand for non-invasive cosmetic procedures is growing owing to advantages like minimal downtime and lower costs. Technological advancements are leading to development of new techniques that reduce treatment duration and risks of complications.

Market Trends
The rising adoption of combination therapies that integrate medical aesthetic devices and injectables are gaining popularity. Procedures that combine chemical peels, lasers, radiofrequency or intensive pulsed light with dermal fillers or botulinum toxins are being increasingly adopted. Non-surgical technologies are increasingly finding acceptance as effective minimally-invasive solutions. Advancements in energy-based devices, injectables and aesthetic combinations have significantly improved outcomes.

Market Opportunities
Growing medical tourism in developing nations is expected to offer significant opportunities. Availability of trained professionals and technological advancements are making procedures more accessible globally. Rise of social media is increasing awareness and acceptance of cosmetic procedures. Development of new bioabsorbable implants and scarless procedures will further support growth.

Impact of COVID-19 on Cosmetic Surgery Market Growth
The COVID-19 pandemic significantly impacted the cosmetic surgery market globally. During the peak of the pandemic in 2020-2021, most cosmetic procedures were deferred or postponed as hospitals focused on treating COVID patients. General anxiety related to the pandemic also influenced people's decisions to avoid elective medical procedures. Social distancing norms further reduced patients' willingness to undergo surgeries that required significant touch and exposure. All these factors led to a steep decline in the number of cosmetic procedures performed during the early phases of the pandemic.

However, as vaccination drives progressed and restrictions eased in 2022, the cosmetic surgery market started witnessing a steady recovery. With the resumption of normal economic and social activities, people's confidence to invest in aesthetic improvements returned. Several clinics and hospitals also implemented strict safety protocols and conducted virtual consultations to attract customers in a post-COVID world. While the market may take some more time to reach pre-pandemic levels, the adoption of advanced technologies and heightened awareness about cosmetic treatments are expected to facilitate faster growth in the coming years. Telemedicine and online consultations will also continue supporting service delivery.

Geographical Concentration of Cosmetic Surgery Market Value
North America has historically been the largest and most valuable market for cosmetic surgeries globally. The USA alone accounts for about 50% of the total procedures performed worldwide each year. This is attributed to factors like higher disposable incomes, advanced healthcare infrastructure, rising popularity of Korean beauty trends and considerable influence of American celebrities promoting aesthetic treatments. procedures like breast augmentations and liposuctions have remained top choices for American patients compared to other regions. However, growing medical tourism is now driving significant value for Asian markets like South Korea, Thailand and Taiwan.

Fastest Growing Region in Cosmetic Surgery Market
The Asia Pacific region, excluding Japan, is projected to witness the fastest growth in the cosmetic surgery market during the forecast period. This is owing to rising living standards, increasing media exposure, growing medical tourism and expanding availability of affordable treatments in countries like China, India, South Korea and Thailand. Penetration of western beauty ideals and greater societal acceptance of cosmetic improvements are encouraging more Asians to undergo procedures like rhinoplasty, eyelid surgery and body sculpting treatments. With high population bases and improving infrastructure, the APAC region will continue attracting new consumers as well as international patients in the future.