What comes to mind is those old-fashioned POS systems are usually not very favorable to customers’ possible engagement. However, all-screen POS systems differ in that they offer people the opportunity to get fully involved and entertained. A digital signage solution has a 22-inch capacitive touchscreen panel display interface on the customer-facing part; retailers can present product information, promotions, and rewards campaigns in attractive and accessible graphical formats. This presents a different dimension of the shopping experience, bribing customers closer to the products, and further creating and nurturing customers’ brand loyalty.
