The market for men's hair color in the United States has grown significantly in recent years due to changing social conventions and men's growing emphasis on personal care. Products in this market include natural hair colorants, touch-up treatments, and permanent and semi-permanent dyes. The increasing acceptability of cosmetics by males, the impact of social media and celebrity trends, and the growing group of customers who want to experiment with their appearance or keep a young appearance are some of the key drivers of this growth. Leading brands in the industry, like Clairol, L'Oréal, and Just for Men, are constantly coming up with new ideas to provide solutions that suit a variety of hair types and preferences. These products combine cutting-edge formulations with natural ingredients to satisfy consumers' growing demands for high-quality
In 2022, the US market for men's hair color was estimated to be worth USD 0.5 billion. The industry for men's hair color in the US is expected to increase at a compound annual growth rate (CAGR) of 7.15% between 2023 and 2032, from USD 0.53 billion in 2023 to USD 0.93 billion by 2032.
Renowned Players
Revlon (US), L’Oréal S.A. (France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Cover Your Gray (US), Hoyu Co. Ltd (Japan), Natulique aps (Denmark), Kao Corporation (Japan), John Paul Mitchell (US)
Market Segmentation
Men’s Hair Color industry can be categorized into product Type, Category, Form, End User and Distribution Channel.
The prime product types available in the market include root touch-up, temporary hair color, permanent and semi-permanent hair color, and others.
Category-wise market segments are conventional as well as natural & organic. In 2018, the lead was taken by the conventional segment, as these hair colors are preferred over natural & organic ones in view of their low prices and high availability.
Forms considered in the market study are cream & gel, powder, and more. The powder segment, in 2018, seized the highest share while the cream & gel segment can continue to achieve the fastest CAGR of 7.45% over the given period. Most of the premium, well-known brands of men’s hair colors are available in the cream form, and therefore enjoy higher demand over other forms of men’s hair colors. The powder segment’s growth rate, on the other hand, will be 7.15% between 2019 and 2025.
Commercial and household are the top end-users profiled in the market report. The household segment has stayed at the top since the year 2018, and the commercial segment should escalate at a better growth rate of 7.68% in the forthcoming period.
Some of the prominent distribution channels analyzed in the MRFR report are store-based along with non-store-based. Store-based channels are the leading segment, which comprises convenience stores, specialty stores and supermarkets & hypermarkets. These channels are fast garnering traction among men that are interested in personalized form of buying hair color. However, the non-store-based segment can record the highest CAGR of 7.94% over the coming years.
Regional Analysis
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Men's Hair Color market area will dominate this market; self-grooming among men is becoming more popular, and rising disposable money is fueling industry expansion. The opening of professional hair salons to cater to a broad consumer base is another trending topic in the North American industry.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, China, Japan,Spain, India, Australia, South Korea, and Brazil.
Key Boosters and Deterrents
The expanding millennial population base that is extremely fashion trendy has led to higher consumption of hair color that come in appealing shades. Evolving lifestyles, increase in urbanization, and the growth in the youth populace in developing economies should present a host of profitable opportunities to leading vendors in the following years. Other factors encouraging market growth include the surge in spa and salon services that offer a variety of hair color and that too with professional guidance. The soaring number of metrosexual men combined with the surging per capita disposable income across several regions also benefits the worldwide market.
Major growth boosters in the form of e-commerce channels have emerged to help manufacturers reach out to a bigger consumer base. Online shopping sites and various social media platforms help boost brand awareness among consumers. Product launches by established as well as new players in the men’s hair industry also help facilitate brand recognition.
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