The Meetings, Incentives, Conferences and Exhibitions (MICE) industry in India has witnessed tremendous growth over the past decade, emerging as a major business segment. With improved infrastructure such as convention centers, hotels and connectivity, India is now able to host large international conferences and exhibitions on a regular basis. Several new state-of-the-art convention centers and venues have come up in major cities like Delhi, Mumbai, Bengaluru and Hyderabad. Events such as the Indian Government's 'Incredible India' campaign have also helped promote the country's MICE potential globally.

Role in Business and Tourism

The MICE industry plays a vital role in promoting business, trade and tourism across the world. It facilitates interaction between professionals from different industries and fosters knowledge sharing, networking and deal-making. India's India Meetings, Incentives, Conferences and Exhibitions Market sector has anchored significant foreign investments and business expansions in various sectors like pharmaceuticals, electronics, infrastructure, renewable energy etc. It boosts both inbound and domestic tourism with overseas and local delegates utilizing the host city's infrastructure, transport, accommodation, food and entertainment options during their visits. Popular international exhibitions in fields like defense, healthcare and construction held regularly in India attract large business delegations.

Government Support and Policy Initiatives

The Government of India has recognized MICE as a priority sector and has rolled out several initiatives to develop world-class infrastructure and promote the country's venues globally. Schemes like 'India Convention Promotion Centre' provide funding to states for upgrading venues. City and regional business bodies actively bid for and host global association congresses which generate economic uplift. MICE associations like CEIS work with government bodies to address issues and collaborate on joint marketing campaigns. Policy reforms in areas like visas, tax incentives and licensing have made it more convenient for planners to host events in India. The 'Incredible India' campaign effectively showcases business destinations and handles international event outreach.

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