Aesthetic Home Decor Drives Digitally Printed Wallpaper Market

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The digitally printed wallpaper market allows printing of designs, patterns, textures, and photographs directly onto vinyl or non-woven wallpaper

The digitally printed wallpaper market allows printing of designs, patterns, textures, and photographs directly onto vinyl or non-woven wallpaper using large format color printers or wide-format inkjet printers. This innovative printing technology enables walls to be transformed into vibrant, graphic artworks while also providing various functional advantages over traditional wallpapers such as waterproof and scratch-resistant surfaces that are easy to clean. Rising consumer interest in modern interior décor trends and versatile wall solutions that reflect personal style and preferences is a key factor fueling the demand for digitally printed wallpapers.

The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031..

Key Takeaways

Rapid urbanization, rising disposable incomes, and changing consumer lifestyles have boosted residential and commercial construction activities globally. This is fueling the demand for innovative interior décor solutions like Digitally Printed Wallpaper Market Size. Browsing pictures and designs online before installation is further driving their popularity.

Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd. These players are focusing on new product launches and innovations in printing technologies to cater to the growing demand.

Global expansion: Leading manufacturers are expanding their operations across international markets to leverage growth opportunities. Strategic partnerships with local players help increase brand visibility and access to various geographies. The growing construction sectors in Asia Pacific and Middle East & Africa are lucrative markets for digitally printed wallpaper companies.

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