The digestive health products market comprises products that aid in improving gut health and digestion. This includes prebiotics, probiotics, food enzymes, and gut health dietary supplements. Probiotics are live micro-organisms that when consumed in adequate amounts provide health benefits by improving the composition of gut microbiota. Probiotics help maintain a balanced gut environment and enhance digestion. The Global Digestive Health Products Market is estimated to be valued at US$ 47.02 Bn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the Digestive Health Products Market are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. The major players are focused on new product launches, expanding their geographic footprint and strengthening global distribution channels to tap growth opportunities.
Rising health awareness among consumers regarding digestive health and gut microbiome is fueling the demand for probiotics and prebiotics based supplements globally. Probiotic supplements consumption has grown significantly in Asia Pacific and European regions in the last few years.
Increasing per capita income, changing lifestyles and unhealthy dietary habits are associated with digestive disorders creating growth avenues for digestive health product manufacturers globally. The market players are expanding their operations across emerging countries in South America, Middle East and Asia Pacific regions over the forecast period.
Market Key Trends
Probiotics have gained immense popularity owing to their gut health promoting properties. Research studies demonstrating the role of probiotics in maintaining gut barrier function, managing obesity, diabetes, cholesterol levels and boosting immunity is contributing to increased product adoption. The trend of consumption of functional probiotic drinks, yogurts and supplements is on a rise among health conscious consumers. Food and beverage manufacturers are innovating and developing new probiotic-fortified products to cater to this demand. Rising innovations and investments in probiotic strains and applications by major players will continue to influence the digestive health product market trends positively over the coming years.
Porter's Analysis
Threat of new entrants: The digestive health products market requires high investment and R&D expenditure, which makes entry difficult for new players. Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of multiple digestive health products from different brands. Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to the availability of substitute ingredients. Threat of new substitutes: The threat of new substitutes is moderate as digestive health products face competition from general wellness products and medicines. Competitive rivalry: The competitive rivalry is high among the existing players due to the presence of numerous global and regional brands.
Geographical Regions
North America holds the largest share of the digestive health products market currently, primarily due to growing awareness about gut health. The Asia Pacific region is expected to witness the fastest growth during the forecast period owing to rising spending power, increasing health consciousness, and growing western influence in the region.
The Western European region is also estimated to have significant market share owing to high product awareness levels and rising gut health concerns in the region. Other important geographical markets include Latin America and Middle East & Africa, which are projected to exhibit moderate growth over the coming years.
