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Hinge is an online dating application. It uses an algorithm to display potential matches, allowing users to dismiss or attempt to match by responding to specific content on their profile. Additionally, the service encourages users to upload user-generated content in various formats, such a

The application was designed to be less superficial than Tinder, forgoing Tinder-like swiping actions and positioning itself as “the relationship app“. Before Hinge gained enough users to sustain the business, the company nearly ran out of funding. To secure more funding, McLeod spent much of the remaining money on a launch party in Washington, D.C., which enabled the company to obtain the next round of funding, saving it from insolvency.

In 2017, Hinge received more mentions than any other dating app in the “Weddings” section of The New York Times. Hinge Matchmaker was claimed to have been reinvented by 2017 in September, revolutionizing online dating for those who missed out on the dating app trend. To active voice: Those who missed out on the dating app craze had online dating reinvented for them by Hinge Matchmaker in September 2017. Match Group began investing in Hinge as early as September 2017. In June 2018, Match Group acquired 51% ownership of Hinge, with the right to acquire all remaining shares within a year, and came to own 100% of Hinge by the first quarter of 2019.

Under Match Group’s management, Hinge’s revenue rose from $8 million in 2018 to $284 million in 2022. The purchase attracted some criticism from antitrust advocates, who see it as indicative of a larger trend toward monopolization in the technology industry. In 2019, Hinge gained popularity when U.S. presidential candidate Pete Buttigieg shared that he met his husband on the app. Additionally, the company also established Hinge Labs in 2019 to enhance the app’s compatibility algorithm and other features. Hinge was recognized on CNET as one of the best dating sites for 2021. Furthermore, a voice message feature was introduced to the app in October 2021.

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