Certainly! Here's a brief about a digital marketing course provided by Golden institute Ropar :
Overview
The Digital Marketing Course offered by Golden Institute Ropar is designed to equip students with the skills and knowledge needed to excel in the fast-paced world of online marketing. This comprehensive program covers a wide range of topics, from the basics of digital marketing to advanced strategies and tools used by industry professionals.
Course Highlights
- Duration: [Specify the duration, e.g., 6 months, 12 weeks, etc.]
- Mode of Delivery: it's offline
- Certification: Receive a certification upon successful completion of the course.
Curriculum
Introduction to Digital Marketing:
- Understanding the digital marketing landscape
- Key concepts and terminology
Search Engine Optimization (SEO):
- Keyword research and on-page optimization
- Technical SEO and backlink strategies
Content Marketing:
- Creating effective content strategies
- Blogging, video marketing, and social media content
Social Media Marketing:
- Leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn
- Paid advertising and organic strategies
Email Marketing:
- Building and managing email lists
- Crafting effective email campaigns
Pay-Per-Click (PPC) Advertising:
- Google Ads and Bing Ads
- Campaign setup, management, and optimization
Web Analytics:
- Using tools like Google Analytics
- Tracking and measuring campaign performance
Affiliate Marketing:
- Setting up and managing affiliate programs
- Best practices for affiliate partnerships
Influencer Marketing:
- Identifying and collaborating with influencers
- Measuring influencer campaign ROI
E-commerce Marketing:
- Strategies for driving sales on e-commerce platforms
- Conversion rate optimization
Benefits
- Industry-Relevant Skills: Gain practical skills that are directly applicable in the digital marketing field.
- Expert Instructors: Learn from experienced professionals and industry leaders.
- Hands-On Projects: Work on real-world projects to build a strong portfolio.
- Networking Opportunities: Connect with peers and industry professionals.