Certainly! Here's a brief about a digital marketing course provided by Golden institute Ropar :

Overview

The Digital Marketing Course offered by Golden Institute Ropar  is designed to equip students with the skills and knowledge needed to excel in the fast-paced world of online marketing. This comprehensive program covers a wide range of topics, from the basics of digital marketing to advanced strategies and tools used by industry professionals.

Course Highlights

• Duration: [Specify the duration, e.g., 6 months, 12 weeks, etc.]
• Mode of Delivery: it's offline 
• Certification: Receive a certification upon successful completion of the course.

Curriculum

1. Introduction to Digital Marketing:

   • Understanding the digital marketing landscape
   • Key concepts and terminology

2. Search Engine Optimization (SEO):

   • Keyword research and on-page optimization
   • Technical SEO and backlink strategies

3. Content Marketing:

   • Creating effective content strategies
   • Blogging, video marketing, and social media content

4. Social Media Marketing:

   • Leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn
   • Paid advertising and organic strategies

5. Email Marketing:

   • Building and managing email lists
   • Crafting effective email campaigns

6. Pay-Per-Click (PPC) Advertising:

   • Google Ads and Bing Ads
   • Campaign setup, management, and optimization

7. Web Analytics:

   • Using tools like Google Analytics
   • Tracking and measuring campaign performance

8. Affiliate Marketing:

   • Setting up and managing affiliate programs
   • Best practices for affiliate partnerships

9. Influencer Marketing:

   • Identifying and collaborating with influencers
   • Measuring influencer campaign ROI

10. E-commerce Marketing:

    • Strategies for driving sales on e-commerce platforms
    • Conversion rate optimization

Benefits

• Industry-Relevant Skills: Gain practical skills that are directly applicable in the digital marketing field.
• Expert Instructors: Learn from experienced professionals and industry leaders.
• Hands-On Projects: Work on real-world projects to build a strong portfolio.
• Networking Opportunities: Connect with peers and industry professionals.