15 Instagram Marketing Trends That Will Dominate In 2024

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The platform is gearing up for significant changes, focusing on the return of Reels, AI tools, and live streaming.

Please Look Closely At 15 Instagram Marketing Trends Our Team Predicts Will Go Mainstream In 2024

1. Instagram Makes Reels Even Better: 

We continue to focus on Reels with new features and longer video lengths. Learn how to incorporate short videos into your 2024 strategy.

2. The Future Of Threads Is Uncertain: 

Despite a strong start, Threads' traffic is declining, and its future is still being determined. Be careful with threads, and keep trying out strategies.

3. AI Generation Tools:

 AI trends observed in 2023 will skyrocket in 2024.

Explore the potential of AI-generated content creation tools and stay tuned for future developments.

4. SEO Takes Center Stage:

Boost your Instagram SEO strategy to increase discoverability. Learn from Instagram's achievements and discover how to improve your visibility in 2024.

5. Community > Followers:

Prioritize your audience with features like Close Friends and Broadcast Channels. Expect more engagement and a sense of community as creators focus on exclusive content.

6. Links In Your Bio Tools:

Links in your bio are even more valuable. Discover tools that help influencers and brands centralize the relevant links and increase conversions.

7. Brand Partnerships:

Instagram can monetize your influence by increasing incentives for brand partnerships. Explore collaborations, creator marketplaces, and affiliate tools to connect with brands.

8. Photo dumps reign supreme:

Authenticity takes precedence over hand-picked perfection. Maximize engagement by leveraging the trend of sharing timely content through carousel posts.

9. Live Streaming Is Returning: 

Instagram Live will return in 2024 with enhancements like Instagram LiveProducer. Discover the possibilities of gaming, live music, and high-tech streaming.

10. Creator-Inspired Content:

Creators are at the forefront of storytelling. Brands are expected to take inspiration from creators and take a more natural, less promotional approach.

11. Gourmet Content:

Instagram's "feed" will take on a new meaning in 2024, with a potential surge in food-related content. Stay hungry for the latest trends. 12. The Rise of UGC Creators: User-generated content creators are gaining traction. Brands can invest in UGC creators to get authentic content that drives sales and traffic.

13. Video Memes:

Video memes will take center stage in 2024, offering a dynamic and engaging format. Easily plan your video content with tools like Later.

14. Boosted Content:

Boosted content is becoming more popular as Instagram scales back some e-commerce tools. Expand your reach and increase awareness by increasing your spending.

15. Brand Personality:

Brands adopt personas on Instagram, and social media managers become the face of the brand. Build a sense of community and encourage interaction with informal, conversational content.

Please share with us your experiences in navigating the evolving environment.

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