Please Look Closely At 15 Instagram Marketing Trends Our Team Predicts Will Go Mainstream In 2024
1. Instagram Makes Reels Even Better:
We continue to focus on Reels with new features and longer video lengths. Learn how to incorporate short videos into your 2024 strategy.
2. The Future Of Threads Is Uncertain:
Despite a strong start, Threads' traffic is declining, and its future is still being determined. Be careful with threads, and keep trying out strategies.
3. AI Generation Tools:
AI trends observed in 2023 will skyrocket in 2024.
Explore the potential of AI-generated content creation tools and stay tuned for future developments.
4. SEO Takes Center Stage:
Boost your Instagram SEO strategy to increase discoverability. Learn from Instagram's achievements and discover how to improve your visibility in 2024.
5. Community > Followers:
Prioritize your audience with features like Close Friends and Broadcast Channels. Expect more engagement and a sense of community as creators focus on exclusive content.
6. Links In Your Bio Tools:
Links in your bio are even more valuable. Discover tools that help influencers and brands centralize the relevant links and increase conversions.
7. Brand Partnerships:
Instagram can monetize your influence by increasing incentives for brand partnerships. Explore collaborations, creator marketplaces, and affiliate tools to connect with brands.
8. Photo dumps reign supreme:
Authenticity takes precedence over hand-picked perfection. Maximize engagement by leveraging the trend of sharing timely content through carousel posts.
9. Live Streaming Is Returning:
Instagram Live will return in 2024 with enhancements like Instagram LiveProducer. Discover the possibilities of gaming, live music, and high-tech streaming.
10. Creator-Inspired Content:
Creators are at the forefront of storytelling. Brands are expected to take inspiration from creators and take a more natural, less promotional approach.
11. Gourmet Content:
Instagram's "feed" will take on a new meaning in 2024, with a potential surge in food-related content. Stay hungry for the latest trends. 12. The Rise of UGC Creators: User-generated content creators are gaining traction. Brands can invest in UGC creators to get authentic content that drives sales and traffic.
13. Video Memes:
Video memes will take center stage in 2024, offering a dynamic and engaging format. Easily plan your video content with tools like Later.
14. Boosted Content:
Boosted content is becoming more popular as Instagram scales back some e-commerce tools. Expand your reach and increase awareness by increasing your spending.
15. Brand Personality:
Brands adopt personas on Instagram, and social media managers become the face of the brand. Build a sense of community and encourage interaction with informal, conversational content.
Please share with us your experiences in navigating the evolving environment.
